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Transcript of How Sleep Boosts Focus, Memory & Performance: Sofia van Buuren

Read the full transcript of biohacking entrepreneur Sofia van Buuren’s talk titled “How Sleep Boosts Focus, Memory & Performance” at TEDxErasmusUniversityCollege (June, 2 2025).

Listen to the audio version here:

The Pressure We All Feel

Sofia van Buuren: Pressure. Do you feel it? From friends, from work, from university, from chores, from gym, from taxes? It’s also overwhelming. University pressure creates an environment where performance is paramount, often at the detriment of our health, particularly our sleep.

This is something I experienced firsthand a couple years ago. I remember it distinctly. It was midnight. I was cramming for tomorrow’s exam, fueled by coffee and sheer determination, but midnight turned to 2 a.m., turned to 4 a.m., and suddenly, I realized that I wasn’t sleeping. “I’ll sleep later,” I told myself, but the next day, when I got to the exam, I rubbed my eyes, but my mind blanked. I couldn’t remember a single thing, and the hours of study suddenly felt wasted.

Actually, losing a night of sleep can reduce your ability to learn by up to 40%. That’s like losing half of your sleep time and half of your study time. Losing that one night of sleep made me feel so cognitively impaired, but it motivated me to try to change my sleep habits, and in turn, I eventually learned how to sleep better, and now, I feel almost superhuman.

So today, I’m going to show you how I did that. I’m going to teach you how sleep is not just a chore that you have to fit into your schedule, but an active tool that you can use to improve your memory, your focus, your learning, and your creativity. Drawing from neuroscience, we are going to look at science-backed strategies to help you optimize your sleep, and thus, your productivity.

Your Brain’s Overnight Pit Crew

Think of sleep like your brain’s overnight pit crew.