Activating Your Potential for Greatness: Fabienne Fredrickson (Full Transcript)

Fabienne Fredrickson at TEDxNewBedford

Here is the full text of author Fabienne Fredrickson’s talk titled “Activating Your Potential for Greatness” at TEDxNewBedford conference.

Fabienne Fredrickson is an inspirational mentor to thousands of clients worldwide, an author, international speaker and founder of The Client Attraction Business School™ and  

Listen to the MP3 audio here: Activating Your Potential for Greatness by Fabienne Fredrickson at TEDxNewBedford


Fabienne Fredrickson – TEDx Talk TRANSCRIPT

What if everything in your life up to now has not been random? What if, in fact, everything – the good and the not-so-good – has gone exactly according to plan?

I’d like for you to imagine that you are in your home, and you are entertaining friends and family and they’re all in the other room, and I’d like for you to imagine that you’re baking up some brownies.

And you know, if you’re a baker like me, you know that when that brownie is almost done, the hit of chocolate gets into the air and it’s irresistible.

And imagine that because that hit of chocolate got into the air, somebody comes in, let’s say your friend, and says, “What are you doing in here? It smells divine.” And imagine that your response is “Never mind. This is none of your business. Get out.”

Startled, they leave. You take the brownies out of the oven, you cut them up, you lift them and put them onto a tray, and instead of picking up your tray and going towards your friends and family to share your brownies, imagine instead that you decide to go in the other direction, sit down at the kitchen table and eat every single brownie by yourself.

What does that make you? Greedy, stingy – right? Because you’re not sharing your brownies.

Well, I have long believed, based on my own journey and working at this point, for the last 15 years with tens of thousands of people, I have long believed that we are each given certain talents and unique abilities and skills and inclinations and the way that we are wired, perhaps skills that we take for granted.

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We have also been given experiences – the good ones and the not-so-good ones. We look the way look, and we sound the way we sound, and we show up in the world in the way we show up, and I believe that these make up who we are.

And I believe that everything that we’ve experienced is a divine gift. It is not to be taken for granted, and it is to be shared. Once you learn something, once you experience something, it is our duty to serve, to go forth and serve.

And yet if we take all of our lessons and our experiences and who we are, and we don’t go out there and be of service to others, I believe, much like the brownies, that we become stingy and greedy and lonely.

And so I’ve long been talking about our divine and moral obligation to go out there, in a big way, and to serve in only the way that we can serve.

Because within us, each and every one of us, is the potential for greatness. I believe that in every single person in this room and, in fact, every single person out there in the world, that we have within us the unique brilliance, the unique talent to fill a very specific need in the world. Not just me, not just you, but every single person.


Socrates spoke of this in terms of entelechy. And entelechy meaning the potentiality that is within every living thing, within you, within every aspect of nature. In fact, the potentiality of the acorn is to become a great oak tree.

The acorn, when activated, cannot become an orange tree. It can only become a great oak tree; it’s wired that way. And I believe that you are wired in the same way for greatness.

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