Apple CEO Tim Cook Keynote at WWDC June 2014 Transcript

Apple CEO Tim Cook delivered keynote at this year’s Worldwide Developers Conference (WWDC 2014) which was held from June 2-6 at San Francisco. We produce here the full transcript of the WWDC keynote event below.

 

 

[Video Presentation]

Tim Cook – CEO, Apple Inc.

Good morning. Good morning…good morning.

Welcome to San Francisco. We’re here today and all week to celebrate the developer community and all of the amazing apps that they’ve created. I hope that video did a great job of capturing just how deeply we feel about our developer community, and more importantly, a number of lives that they’ve enriched.

So from all of Apple, thank you very much.

This is a milestone year for this conference. It’s the 25th anniversary of the conference. It started in 1990 with just 1300 developers who gathered to talk about the System 7 and there was one lab in that developer conference.

Now WWDC is a huge conference for Apple and a huge conference for all of our developers. We have over a thousand of our best and brightest engineers here today to talk with you directly in lab about how to improve your code.

We’ve got people from more countries than ever before and two-thirds of the attendees today are here at the developer conference for the very first time.

Special shout out this morning to the student scholarship winners. They worked really hard to get here.

Our youngest developer in the audience today is 13. We’re going to be seeing apps from them for a long time.

The developer community is incredibly vibrant. We now have 9 million registered developers. That’s up almost 50% since last year. That’s the most developers we’ve ever added in a single year.

Now this morning, we’re gathered to talk about two powerful platforms: OS X and IOS, and you are going to see some great new features for both and some great updates. Even more importantly, you’re going to see how they’ve been engineered to work seamlessly together.

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Now you’re also going to see the mother of all releases for developers. It’s a huge release and it’s so huge that we’ve dedicated an entire section of the presentation just for this.

So let’s get started with OS X and the Mac. We’re shipping the best Macs in our history. If you look just in this last fiscal year, while the industry declined by 5%, Macs grew by 12%. That swelled our installed base of Macs to over 80 million which is a record for us. We’re really proud of this.

And of course, our latest release of OS X Maverick has done really great. It had great features for power users like Power Tab and tags that enhanced support for multiple displays, advanced technologies for longer battery life, a greater performance and of course, new and improved apps.

Just since its release in October, we’ve installed over 40 million copies of Maverick. This is the most of a single release ever in Apple’s history. Also that makes over 50% percent of our installed base working on our latest operating system. This is the fastest adoption ever of any PC operating system in history.

Now you may wonder how that compares to Windows. I knew somebody was going to ask, so I decided to make a chart.

Well, as it turns out, Windows 8 shipped about a year before Maverick – and it’s at 14%. Need I say more?

So we could not be happier with Maverick and the momentum of the Mac. But of course, we’re always future focused. And today, to talk about the future of OS X, I’d like to invite my colleague Craig Federighi to tell us all about it. Craig?

Craig Federighi – SVP, Software Engineering, Apple

Good morning. Wow! It’s wonderful to be here presenting among the greatest developers collected in the world. You guys are fantastic. You know, it was just a year ago here at WWDC when we narrowly averted a major OS X naming crisis. You may remember that we were able to deathly shift from names based on big cats to names based on beautiful places in California – starting of course with OS X Mavericks.

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Well, it’s another year in time for another name. And so we collected our crack product marketing team – shoved them in their VW minibus and set them out on the road.

Now they first ventured south discovering OS X Oxnard. This wasn’t quite right but undeterred, they headed east landing in OS X Rancho Cucamonga. Still we hadn’t quite hit the mark. So they boldly ventured north, landing in OS X Weed.

Now strangely this one had large pockets of support within the product marketing organization. But saner heads did prevail and they set off on what then was somewhat more circuitous path. They took up ultimately to a place that embodies the beauty and power of OS X. We discovered OS X Yosemite.

Now Yosemite is a fantastic new release, with a new interface, big enhancements to our most popular apps, and something all new – we call continuity.

OS X Yosemite – Design & Features

Now I want to start with design. OS X, of course, started with the bold design of Aqua. And over the years, it’s evolved to the refined look we all love today in Mavericks. But with Yosemite, we continue this evolution, and I’d like to give you a look at where we’re headed.

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