Dr. Pam Peeke on Hooked, Hacked, Hijacked: Reclaim Your Brain from Addictive Living at TEDxWallStreet (Transcript)

Full transcript of renowned expert and speaker in women’s health, Dr. Pam Peeke’s TEDx Talk: Hooked, Hacked, Hijacked: Reclaim Your Brain from Addictive Living at TEDxWallStreet Conference.


Dr. Pam Peeke – Renowned expert and speaker in women’s health

Yeah, I’m the doctor, and I’m here to save you.

No, I’m not. What I’m here to do is to fill the survival void a little differently than you’ve been doing for a long time. Not everybody but lots of you are filling that survival void with what we call ‘false fixes’. And that is…you know what I’m talking about. I’ll give you a hint: it’s not apples and kale.


When things get a little tough out there, it’s usually that national ‘ménage à trois’, especially for women. Late at night: you, Ben & Jerry. And who was it that told us that a pint of ice-cream has four servings in it? No-no-no. Law & Order marathon, perimenopause, a rotten day: one serving. And there you have it! Anesthetized, ready for another day. Sounds familiar?

So, what I’m going to do is describe the problem and prescribe a little bit of a brand new solution based upon hot new science that most of you may never have heard about before. A twist on survival.


Well, you know how it goes. All of the false fixes we are used to in life. I look specifically at that wine bottle, and I think about this brand new Facebook that has an amazing following of a thousand women. And it’s called: “I need a glass of wine, or I’m going to sell my children.”

Do you think we have a problem here? And look at everything else we do. You see, you live an addictive lifestyle, and you don’t even know it. It’s addictive-like behaviors that happen throughout the day. Any question about this, just give up one of those behaviors and see how it feels. You know how it feels. Staring at screens?


What about getting to work at five in the morning and leaving at midnight? Anything wrong with that? What happened to eating? And what do you eat? And do you sleep at all? We’re going to get into that. These are what we call ‘false fixes’. Oh, sure they fix, sort of, for a short period of time, and then they boomerang right back in your face.

So as we are thinking about this, what I’d like to do is take you on a journey. Mind, mouth, and muscle. I want to go deep, and I want to show you a little bit more about these false fixes that you may not be aware of at all. We’re going to start with the mind. Ah, the mind…


Well, it’s very important…You laugh? This is highly scientific. Now, listen up. Men, left hemisphere, task-oriented. Honey, you’re either on or off.

Women, we’re complicated. We have many knobs. That’s because we work off two hemispheres. We have more connections between hemispheres. We spend money differently. Men spend more money on entertainment and basically period than we do. What do they spend it on? Booze. Women, shoes, and caregiving. Helping ourselves, and everyone who comes within a hundred feet of us even if we don’t know them, we’re caregiving them. We’re eternal caregivers, to our own detriment.


So keep that context in mind as we push forward. Now I told you that you most probably have addictive-like behaviors, and you don’t even know it. You don’t even know you’re filling that void with this. I’m going to show you something you’ve probably never seen before.

Now what you’re actually going to see is a PET scan, and this PET scan is extraordinary. You have a normal brain — there’s one left in the United States, but we use it a lot in these experiments — and what you see up there is red-orange: the red-orange of the reward center.


Now the reward center lights up normally, when dopamine — that fantastic, lustful, pleasure neurotransmitter — links up with dopamine receptors. That’s what it’s supposed to look like.

Look at the other brains. It could be anything that you do. Yes, it’s not just substance abuse: it’s everything abuse. Food addiction, actually, is real. We actually have addictive-like habits around foods. Surprisingly, it’s not kale. This is usually hyper palatables like sugary, fatty, salty foods. But they do a number on your brain.


You see, it’s not a black box anymore. We can peer in there with scans. And what we see is, we see actual damage to the reward center. Is it reversible? Absolutely. And you know exactly what you need to do. I don’t have to tell you that. It’s a keen grasp of the obvious.

Now let me tell you more. Did you know that sugar is more addictive than cocaine? Yes, refined sugar. Lately, there was a study on Oreos that you might have heard about. Actually, I did a nice little piece on this, and it was fabulous. And what it was: they took rats and they injected them with morphine, and they injected them with cocaine, and then they offered them an oreo. You’ll just never guess what happened.

What we were measuring was one particular gene in the reward center of the brain. We wanted to see whether or not the oreo caused the same changes as morphine and cocaine. Guess what happened. What do you think happened? The same thing and even worse.

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