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Home » Guy Kawasaki Discusses The Art of Innovation at TEDxBerkeley (Transcript)

Guy Kawasaki Discusses The Art of Innovation at TEDxBerkeley (Transcript)

Guy Kawasaki

Full transcript and summary of chief evangelist of Canva, Guy Kawasaki’s TEDx Talk: The Art of Innovation at TEDxBerkeley 2014 conference. This event took place on February 8, 2014.

Listen to the MP3 Audio here:


Thank you. Thank you. ¶

Yes, it is true that I am a Stanford graduate. Don’t hold that against me, OK? My son goes to Cal, so I have some link to Cal. It is really an honor to speak at any TEDx, but to open one up is really, really special.

So last night I told my wife, of all places, in your wildest dreams, did you ever think that I would open up TEDxBerkeley?

And she said, “Honey, you’re not in my wildest dreams”.

So, welcome to my life. Welcome to my life.

You know, the theme of thinking and defining and creating is all about innovation. So my talk is about the art of innovation. I use the top 10 format. That’s because I’ve seen so many high-tech speakers, and I’ll tell you, most high-tech speakers suck. So I figured out very early in my career if you use a top 10 format, at least the audience can track progress to your speech. So if they think you suck they know about how much longer you’ll suck. So I have 10 key points for you.

So I worked at Apple. I’ve been a venture capitalist, an entrepreneur, an advisor to Google. I’ve done a lot of things and I’ve learned a lot about innovation, which I would like to pass on to you now so that you may go and change the world. Okay? This is my top 10 of the art of innovation.

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