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Home » Lessons of Steve Jobs: Guy Kawasaki at TEDxUCSD (Full Transcript)

Lessons of Steve Jobs: Guy Kawasaki at TEDxUCSD (Full Transcript)

Guy Kawasaki

Guy Kawasaki, chief evangelist of Canva, presents Lessons of Steve Jobs at TEDxUCSD conference. This event occurred on May 11, 2013. Here is the full transcript and summary of the whole presentation.

Listen to the MP3 Audio here:

TRANSCRIPT: 

Thank you very much. Good morning, people of San Diego, Go Tritons. It’s a real pleasure to be here. Thank you, thank you.

So I am going to talk to you today about what I learned from Steve Jobs. I worked for Steve Jobs, kind of twice in my life — the first time from 1983 to 1987 in the Mac division which was the largest collection of egomaniacs in the history of Silicon Valley. And that’s saying a lot if you know people from Silicon Valley. The second time was right after the 1997-1998 timeframe.

And so I had two tours of duty with Steve. I will tell you that he was just the greatest influence in my life. I would not be where I am without him. The world is a lot less interesting place without Steve Jobs. There is no question about that.

And so I’ve seen many books and many things written about Steve Jobs, and I took it upon myself to write from a first-person person who was inside the reality distortion field what I learned from Steve Jobs.

I usually use a top-10 format but as Steve Jobs cannot be limited with these usual rules, I actually have a top-12 format today. And so I’m going to pass along everything that I learned from Steve Jobs so that you may apply it to your lives, your businesses, your studies so that you may in fact change the world. Because one of the things that Steve Jobs certainly did was change the world. So may he rest in peace but may his influence continue to inspire us.

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