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Home » Robyn O’Brien: The Transition at TEDxBOULDER (Transcript)

Robyn O’Brien: The Transition at TEDxBOULDER (Transcript)

Robyn O’Brien – TRANSCRIPT

Fifteen years ago, if anybody would have told me I’d be standing in front of you guys talking about food, I would have said they’re totally nuts. Because I was in Texas, in business school, on a full scholarship. I was about to graduate as the top woman in my class, and I was being recruited by Enron, and the oil and gas industry I so wasn’t a foodie. But I was so type A, and I channeled that into academia, and what I decided to do – I wasn’t really interested in Enron, thank goodness – and I decided to go into the investment world as an analyst, and I covered the food industry. And I was so completely inept at this whole food thing that when Martha Stewart came through our offices bringing her company public, and everybody had her sign the cookbooks, I had her sign the financial statements. I couldn’t cook.

So when my husband and I decided to move here 12 years ago, I traded the briefcase for a diaper bag. Threw all of that type A energy into having kids, and we had four kids in just over five years. And I was busy nuking those Dino Nuggets, serving fluorescent mac and cheese, and blue yogurt. I didn’t want anybody telling me what to feed my kids; I didn’t want anybody telling me what to eat.

And then one morning, five years ago, over breakfast, everything changed, and our youngest child had an allergic reaction. I was so clueless. As I raced her to the pediatrician’s office, she said, “Robyn, what did you feed the kids for breakfast?”

And I said, “Well, tubes of blue yogurt, L’Eggo my Eggo waffles, and scrambled eggs.”

And she said, “Well, those are three of the top eight allergens,” and she starts rattling off these statistics about food allergies.