At this year’s CES 2015 in Las Vegas, on January 6, 2015, Samsung’s CEO and President BK Yoon delivered his opening keynote about the Internet Of Things. Below is the full transcript of the address.
Speakers:
Gary Shapiro – President and CEO, Consumer Electronics Association
BK Yoon – President and CEO, Consumer Electronics, Samsung
Jeremy Rifkin – President, The Foundation on Economic Trends
Alex Hawkinson – CEO, SmartThings
Hossain Rahman – CEO, Jawbone
Elmar Frickenstein – Senior Vice President, BMW Group
Listen to the MP3 Audio here: CES 2015 Opening Keynote by BK Yoon (Full Version)
Announcer: Ladies and gentlemen, please welcome the President and CEO of the Consumer Electronics Association, Gary Shapiro.
Gary Shapiro – President and CEO, Consumer Electronics Association
Good evening and Happy New Year! Welcome to the Pre-Show Keynote for the 2015 International CES.
Now as you know, CES is the world’s premier innovation event and actually this year, it’s poised to shatter some records. There will be more than 2.2 million net square feet of exhibit space, over 3600 innovative companies, including 375 startups in a very popular Eureka Park. Indeed, the entire tech ecosystem is here across 20 product categories, nearly 300 conference sessions on new technologies and business models. You will see everything from the Internet of Everything to 4K Ultra HD, sensors, wearable technologies, cybersecurity, 3D printing and more. And of course, we have an exceptional lineup of top executives giving CES keynotes, including Mercedes-Benz’s Dr. Dieter Zetsche tonight, Ford’s Mark Fields, Intel’s Brian Krzanich and top executives on the mobile, technology innovators and brand matters panels. And from Washington, Federal Communications Commission Chairman Tom Wheeler will also be here on Wednesday to share his vision on crucial technology policy issues.
And now I would like to introduce to you our pre-show keynote for the 2015 International CES.
BK Yoon is a man who has accomplished many things, including bringing a lot of excitement to the consumer electronics industry. In the world of television — and he started his career by the way as an engineer in television — he has been leading the transformation of the industry with innovations like LED, 3D Smart TVs and now a completely new category curved TVs.
You know it’s little wonder that Samsung has been a market leader for so many years. Actually 9 years. He has also injected poses into home appliances and he has taken the concept of premium to a completely new level with a Chef Collection inspired by Michelin-starred chefs and now he is leading Samsung’s change into one of the most promising markets in the technology industry: the Internet of Things.
Ladies and gentlemen, please join me in welcoming Samsung President and CEO, Consumer Electronics BK Yoon.
BK Yoon – President and CEO, Consumer Electronics, Samsung
Good evening everybody and welcome to the center of the technology universe – to CES.
Many thanks to the Consumer Electronics Association for inviting me to speak with you today. It’s great to be back. A year ago, I spoke about the big megatrends shaping how we used technology.
My topic today is closely related. Arguably it is the most important topic for our industry right now: The Internet of Things (IoT). Many people believe that the Internet of Things or IoT for short, is something that’s in the distant future. It’s not.
You know what a way [to such] this year. It’s 2015 and we are going back to the future. Remember, Part 2 of the Back to the Future movies where time travel is probably still a few more years away. However, some of the futuristic technology in the movie is here already. Large flat screen TVs, multi-screen viewing and video conferencing. And it’s just like that with the Internet of Things. It’s not science fiction anymore. It is science fact.
Actually I would argue that the age of the Internet of Things has already started. But to unlock its benefits, we have to prove its worth in real-life. The Internet of Things like all technology has to measure to people’s needs and expectations. It must be centered on humans and fit into their lifestyles. This becomes really obvious when we ask consumers how technology should help them in the future.
Let’s take a look.
[Video Presentation]
What we’ve just heard these are not pipe dreams anymore. The technology to make it happen is real. The Internet of Things, it’s ready to go. That’s because there are many consumer devices out there which are ready to be part of the Internet of Things. They have what it takes: a sensor processing power and connectivity. That’s what makes an IoT device. And once an IoT device is connected, it suddenly has not one value, not one purpose but many. This value is different for every person. It’s different for you and me.
Let me give you an example. Let’s take the room here at CES where I had a meeting this morning. What if the chairs were connected and you keep with the sensors. So when I sit down, the chair knows where I sit and that microphone and monitor need to be ready. The chair may detect I’ve just walked in from the outside and that I’m cold. So it warms up.
Okay. This is Las Vegas. So I probably want to be very cold. These are just a couple of ideas how a normal everyday object can have many different values. And this is important. It shows that IoT technology is not about things. Instead it is about people. It’s an IoT for you. Each of us will be at the center of our very own technology universe, an IoT universe that constantly adapts and changes shape as we move through our world.
In other words, we are bringing the physical and the digital world together. This will revolutionize our lives. It will unlock infinite possibilities. These IoT enabled devices and objects are not tools anymore. We don’t have to push buttons to activate them. Instead these objects actively support and protect us. These seamless technology experiences, they will do the extraordinary when they help us to live healthier, more comfortable lives. And they will support us daily, freeing us from chores, whether it’s driving the car, or do interior jobs around the house.
What will you do with this new freedom? Spend more time with your family, to watch sports, pursue your hobbies. I think I would like some quality time on the putting green. It’s these great benefits that we need to explain. We can’t just talk about the Internet of Things because it sounds impersonal, like a bedtime story for all of us. We have to show consumers what’s in it for them and we have to make clear that the IoT can achieve much more than that. It has the potential to transform our economy, our society and how we live our lives.
So let me now invite them on to the stage who thinks a lot about our IoT future, its promise but also the roadblocks we have yet to overcome. Please welcome the President of the Foundation on Economic Trends, Jeremy Rifkin.
Jeremy Rifkin – President, The Foundation on Economic Trends
Good evening everybody. Every great economic paradigm shift in history brings together three new technologies in a seamless new infrastructure that changes the way we organize our economic life: new communication technologies to more efficiently manage economic activity; new sources of energy to more efficiently power economic activity, and new modes of transportation to more efficiently move economic activity.
Today we’re embarking on a revolution. The communication internet is converging with a nascent renewable energy internet and a fledgling transportation and logistics internet to create a super internet of things: communication, energy, transport.
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