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Home » Seth Godin: How to Get Your Ideas to Spread at Nordic Business Forum (Transcript)

Seth Godin: How to Get Your Ideas to Spread at Nordic Business Forum (Transcript)

Here is the transcript of author Seth Godin’s talk titled “How to Get Your Ideas to Spread” at Nordic Business Forum. In this talk, Seth Godin discusses how to get your ideas to spread. He talks about the importance of being prepared and willing to take risks. He also discusses the importance of trust and how to build it.

Listen to the audio version here:


Thank you. Howdy. Thank you. Thanks, guys. Thank you. You’re awesome. What an extraordinarily non-finished welcome. Thank you. That was fabulous.

So something else that they don’t have a lot in Finland is golf, which is a fine thing, because golf is a really lousy spectator sport. We can acknowledge that. There are two things that make golf such a bad spectator sport. The first one is that nothing good ever happens. And the second one is that in golf, if something good does happen, you’re not allowed to wildly applaud. So if you could, help me out here.

Give me the worst, measliest, micro golf applause you can muster. Go ahead. That was terrible. Thank you. Can you double it? Double it again. And one more time. Fabulous. Thank you. Thank you. That, ladies and gentlemen, is what we do for a living now. That what we do for a living now, we cannot possibly cause interest to occur.

But what we can do is find small threads of interest and amplify it. What we can do is find the disconnected and connect them. That is our mission as marketers, as people who care now.

But before we can unfold and unpack all that, we need to learn to re-see what’s going on around us. Because when the world changes, sometimes we become blind. So let me tell you what I mean by that. Here’s a bat. I grew up, maybe you did, with bats and dinosaurs when I was five years old.

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