Here is the full transcript of Tina Seelig’s TEDx Talk titled ‘A Crash Course in Creativity’ at TEDxStanford Conference.
Listen to the MP3 Audio here: A crash course in creativity by Tina Seelig at TEDxStanford
What an amazing day filled with incredible ideas!
So, where do these ideas come from? This is a question that I have been pondering for the last 35 years. Where do ideas come from? I started as a neurophysiologist, poking little tiny cells with even tinier electrodes to see what they would tell me about creativity and innovation.
After I finished my PhD, I went out to study and sort of learn all about creativity in the wild, working in big companies and small companies, even started my own. And for the last almost 13 years I have been in Stanford, teaching classes on creativity, innovation and entrepreneurship. And in my classes I have done endless experiments with my students, trying to figure out what is involved with unlocking creativity.
What I’ve realized over the last few years is that we look at creativity in much too narrow a way. We really need to open the aperture and look at creativity in a very different light. And what I’ve done is put together a model that I’m going to basically explain to you in the next few minutes, about all the things we need to unlock creativity.