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Transcript of How to Create a Meaningful Life in the Age of AI: Jennifer Aaker

Read the full transcript of Professor Jennifer Aaker’s lecture titled “How to Create a Meaningful Life in the Age of AI”, which was recorded during GSB Spring Reunions, May 2, 2025.

Listen to the audio version here:

Introduction: Seeking to Surprise Ourselves

PROFESSOR JENNIFER AAKER: Hello. I am so happy to be here. So many familiar faces. I want to say, first of all, buckle up. I created this talk just for you. I have not done an all-nighter since college. I don’t know what it feels like. I, like you, listen to Huberman. Like, sleep is important. And yes, somehow fueled by the desire to connect with you, the honor to be here with you today, the ability to talk about four different classes that we teach here at the GSB, along with brand new research. Yeah, I’m just running on espresso right now.

So I talk a little bit in the talk about this idea of a guiding principle. Seek to surprise yourself. Stretch out on the edges of all of your dimensionality. Seek to surprise yourself. So we’re just going to see what happens here today. I’m going to talk a little bit about this idea. What does it mean to create a meaningful life in the age of AI?

Can AI Help Us Die Better?

And I thought I’d start with some of the things that I’ve been thinking about lately. One question is, can AI help us die better? So I told you it was weird. I mean, I’m not like, I don’t know. We’re going to surprise ourselves here. And what I mean by that is, I grew up, actually, with my mom. She’s watching online. My mom has been a hospice volunteer for 50 years. And so I grew up having, sharing stories around the dinner table of people dying, you know, what they wish for, because it’s her job, in order to sort of listen to them, see if she can make those wishes come alive, and just be with them, hold in their hand.

So my sisters and I listened to these stories.