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Transcript of How to Create a Meaningful Life in the Age of AI: Jennifer Aaker

Read the full transcript of Professor Jennifer Aaker’s lecture titled “How to Create a Meaningful Life in the Age of AI”, which was recorded during GSB Spring Reunions, May 2, 2025.

Listen to the audio version here:

Introduction: Seeking to Surprise Ourselves

PROFESSOR JENNIFER AAKER: Hello. I am so happy to be here. So many familiar faces. I want to say, first of all, buckle up. I created this talk just for you. I have not done an all-nighter since college. I don’t know what it feels like. I, like you, listen to Huberman. Like, sleep is important. And yes, somehow fueled by the desire to connect with you, the honor to be here with you today, the ability to talk about four different classes that we teach here at the GSB, along with brand new research. Yeah, I’m just running on espresso right now.

So I talk a little bit in the talk about this idea of a guiding principle. Seek to surprise yourself. Stretch out on the edges of all of your dimensionality. Seek to surprise yourself. So we’re just going to see what happens here today. I’m going to talk a little bit about this idea. What does it mean to create a meaningful life in the age of AI?

Can AI Help Us Die Better?

And I thought I’d start with some of the things that I’ve been thinking about lately. One question is, can AI help us die better? So I told you it was weird. I mean, I’m not like, I don’t know. We’re going to surprise ourselves here. And what I mean by that is, I grew up, actually, with my mom. She’s watching online. My mom has been a hospice volunteer for 50 years. And so I grew up having, sharing stories around the dinner table of people dying, you know, what they wish for, because it’s her job, in order to sort of listen to them, see if she can make those wishes come alive, and just be with them, hold in their hand.

So my sisters and I listened to these stories. We are a fun family, and that is what fun families do. And I would hear these stories about regret, but also the sheer exuberance of a life well lived. So I wanted to share with you a few of the regrets or wishes that many people did mention in those last days that my mom would share with us.

One is authenticity. People often wish that they had been more true to themselves, not live the life that others maybe wanted for them. The second is boldness. They wished that they had taken bolder risks, they’d moved more, they’d take bigger risks, that they weren’t so focused on the status quo or doing what was potentially predicted. They wished they moved more, shifted more, and reached more. And the third is love. They wished that they had the chance to say I love you one more time.

And I always thought it was really interesting, because it wasn’t always like, you know, the partner or the kid or the parent. It was often like one person who you hadn’t seen in a long time, but, you know, maybe there was a falling out or maybe not, and you just didn’t stay connected. And that’s what people often thought about in those last days. So another reason to be honored to be here at this reunion is just this ability for you to be able to stay reconnected to all these people that documented, they populated, that defined your life.

Living Better Through AI

So when I’m asking this idea of can AI help us die better, what I’m really asking is this idea, can AI let us live better? And so what I wanted to do here with you today is ask some questions. One question that I want to pose is this idea of what would it mean to have AI in your lives create more beauty, more authenticity and truth, more boldness and love in our lives? And what if AI’s real power isn’t really speed, productivity, actually encouraging cost reduction, but actually helping us live in a very different way without those regrets? What would that look like?

I teach a class that Peter mentioned, AI for human well-being, and Fei-Fei Li, who is a professor of computer science, and I started teaching it in 2017. We taught it for three years. It ended on the first day that COVID happened. And so our last day, final presentations, people were presenting, and that was the first day that a Stanford student got actually COVID. And the class itself was a very hybrid-oriented class, half engineers, half business school students. And the idea was if you could start to understand what is actually human well-being, when and why did we get it wrong, might we actually design technology in ways that are really different, that might mitigate negative unintended consequences, might maximize the chance that human elevation could actually happen. What would that look like?

One of the students, we asked them always, you know, why do you take the class? And not one of them said that they were taking it for the technical abilities, but they really wanted to understand what does it mean to be human? One wrote, “I’m taking the class to better understand what is meaning, what is life, and what creates a meaningful life.” They got an A.

The Three Pillars of Meaningful Life

And so as we unpack this idea of what is a meaningful, beautiful life, what I’ll talk about drawing on these three or four different classes is this idea of authenticity, of living in a way that’s aligned with who you are and who you’re becoming. It’s this idea of not just presence, but a boldness in your presence, and this idea of living courageously, especially in times of volatility and uncertainty, which we’re all feeling in the day-to-day now, maybe more than ever, because of, you know, more macro-level factors that we’ve ever sort of experienced, at least in my living life, and connection.