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Unexpected Meanings of Flowers Revealed: Monique Evancic (Transcript)

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Monique Evancic

Former TV journalist, Monique Evancic, rekindles the long-lost language of flowers. Harness true Flower Power as you craft expressive arrangements for the people you love — and those you don’t.

Monique Evancic – TEDx Talk TRANSCRIPT

What does a Cuban baby smell like? Rum? Sugarcane? Cigars?

I hope not.

We smell like violets. Our bath-time ritual involved our moms spritzing our chunky little bodies with the same violet fragrance from the island’s most iconic perfumery. It’s called Agustin Reyes.

Violets were the scent of my childhood, and incidentally, it’s what most every Cuban baby smells like. So since birth, really, I experienced the power of flowers.

Now, on the surface, flowers are pretty to look at and they smell nice. But on a deeper level, flowers can sometimes say things we can’t, or they can trigger an emotion, or they can change behavior.

Now these days, flowers are prolific. You can’t walk into a grocery store without flying past cheap bunches of week-old daisies soaking in a bucket, just begging to be useful. But it wasn’t always that way.

I want you to come along with me as we unearth the long-lost language of flowers, hailing back to Victorian England when flowers served as our emotional proxy, a time when vocalizing feelings that are common today were back then considered social suicide. We’ll blend that with the new hard science of a flower’s unique ability to reduce stress and elevate mood.

You’ll walk away equipped to launch an arsenal of petals as you leverage this underestimated tool in your interactions throughout the modern world.

Now, tighten your corset, and travel back to the Victorian era with me.

This was a time in British history when feelings and emotions were culturally suppressed: don’t use puns, don’t express disappointment, definitely don’t LOL.

Not surprisingly, a life hack emerged, an alternative method of communicating – through flowers. And this language of flowers is called “floriography,” and we have Lady Mary Wortley Montagu to thank for it. She was the wife of the British ambassador to Turkey in the 1700s. And this is where she first observed a simple flower language, and she was fascinated by it.

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In fact, she said, “You may quarrel, reproach, send letters of friendship, passion, civility or even of news, without ever inking your fingers.” This turned out to be perfect timing.

The 1800s were a golden age of gardening in England, and that’s because flowers became much more accessible to the middle class. Prior to that, having an abundant supply and variety of flowers was reserved for the ultra wealthy that had cutting gardens for their extravagant parties and kitchen gardens for cooking.

But during Victorian times, hothouses, or greenhouses, became more affordable, so more people could grow their own flowers and herbs.

Now, most of the plants were native to Europe still, but as a result of the hothouses, people could now grow a little bit more exotic varieties from subtropical climates, like China or the Mediterranean or South Africa.

In no time, this secret flower language became so elaborate that they started publishing floral dictionaries to decode these expressive arrangements. The dictionaries were divided into two parts, so if you received a bouquet, you could look up the flower by name, or if you were the one sending a message, you could search by the meaning you wanted to convey.

Spoiler alert – they weren’t all nice messages. So let’s dive into some examples.

Rhododendron and oleander – pretty but poisonous. So if you found one of these on your doorstep, it’s a warning: sleep with one eye open.

Peony – gorgeous, but it means you’re angry with someone, and that’s because peonies don’t like to be disturbed. They resent being transplanted and often won’t bloom for several years after they’ve been moved, just to stick it to you.

Meadow saffron – it means “you’re past your prime.” Ouch, right? And that’s because they bloom in the fall, which signals the end of the delightful days of summer.

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Now, not all of them were passive-aggressive. Wisteria and American starwort express welcome to a stranger. So that’s perfect for guests.

Ice plant – this is a good one to give to your sweetie. It means “Your looks freeze me.” Pun intended. This is a succulent, and the way that water is stored on the surface of its leaves reflects sunlight in a way that sparkles, resembling ice crystals.

Forget-me-not means just that, and that’s because they’re easy to miss in the shady spots of the forest, where they grow. They’re small plants, and they produce these tiny little flowers, and although they might be too small for a bouquet, you would see them planted in cemeteries.

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