Here is the full transcript and summary of Wendy LeBorgne’s talk titled “Vocal Branding: How Your Voice Shapes Your Communication Image” at TEDxUCincinnati conference.
In this TEDx talk, voice specialist Wendy LeBorgne discusses how your voice can shape your communication image and how important it is to have a voice brand. She uses voice biometrics technology to explain how you can determine your voice brand, and offers tips on how to train your voice to be more powerful and successful.
Listen to the audio version here:
Hi, it is my pleasure to be here with you all today. In those 13 syllables, you all just made judgments about me, about my socioeconomic status, my intelligence level, and whether or not you’re going to sit here and listen to me for the next 10 to 12 minutes, based primarily on the perception of my voice, right?
Generally, none of us likes to listen to the sound of our own voice. However, have you ever considered how others perceive you based on the sound of your voice? We’ve all made that phone call and listened to the person on the other end of the phone, had this image in our head of what they look like, only to find out that when we meet them in person, they don’t look anything like that image we have in our head, right?
Your voice is like your thumbprint or your facial features. It is unique and authentically you. Whether you are a Fortune 100 CEO, a student looking for their first job, or one of my elite vocal performers, your voice is your calling card, and it is the most important element in your personal brand.
If we think about marketing and branding for a moment, when things go into a logo or a brand, we talk about fonts and colors and images that are designed to evoke a certain emotion from a target audience. And if we don’t hit that target, then we go back to the marketing drawing board, we recreate that. And it’s the interaction of those elements of color and logo that ultimately go into that emotional response. We take that and we’ll parallel that to personal branding.