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Home » How To Start Your Own Business Without Investors: Nicholas Hänny (Transcript)

How To Start Your Own Business Without Investors: Nicholas Hänny (Transcript)

Here is the full transcript of Nicholas Hänny’s talk titled “How To Start Your Own Business Without Investors” at TEDxHochschuleLuzern conference.

In this TEDx talk, Nicholas Hänny, co-founder and CEO of NIKIN, a sustainable clothing brand from Switzerland, shares his tips on starting a business without investors. He emphasizes that success is not about the idea but about its implementation, and that entrepreneurs should not strive for perfection but instead focus on progress with low-budget methods.

Listen to the audio version here:


Hello, everybody. I’m Nicholas Hänny. I’m the CEO and co-founder of a startup, a young, sustainable clothing brand that plants one tree for each product that we sell. But I’m not here today to talk about sustainability or tree planting. I’m here to talk about how to build a business without investors.

I’m talking about that, because I built my business with only 5,000 francs and we don’t have any investors up to this point. So two things I want to tell you before I start talking about my tips. The first thing is we never had a business plan and never needed one. So that’s one thing I want to tell you. Just start without the business plan.

And the second thing is that the five tips I’m going to give you now are actually pretty basic and simple and might seem obvious to most of you. But I’m trying to go on putting it into context that you see some examples of how we dealt with that.

So the first tip is actually pretty simple. It is, it’s not about the idea. It’s about the implementation. What I mean with that is that a lot of times people come to me telling me, hey, I want to start my own business, but I don’t have the idea. I don’t know what to do. But the thing that I’m telling them then is that you don’t need a great idea. It’s not about the idea that you’re successful. It’s about the implementation.

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