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Home » Why is Organic Food So *#@! Expensive? By Ali Partovi (Transcript)

Why is Organic Food So *#@! Expensive? By Ali Partovi (Transcript)

Full transcript of serial entrepreneur and angel investor Ali Partovi’s talk: Why is Organic Food So *#@! Expensive? @ TEDxManhattan conference.

 

Listen to the MP3 Audio: Why is organic food so #@! expensive by Ali Partovi @ TEDxManhattan

 

Ali Partovi – Serial Entrepreneur & Angel Investor

I’ve invested a lot of my own money into organic and sustainable farming, into converting American farmland to organic. And I’m here to dispel some misperceptions about organic food.

There’s this prevailing notion that organic farming is more expensive and less efficient, right, and that we need industrial agriculture and factory farms to feed the world.

Well, I’m here to dissect some of the assumptions behind that logic and to share some information that leads to a very different conclusion.

We all know that organic food is expensive. This is a fact, and it’s logical to therefore assume that it’s for the 1%, the foodie elites, the rich people, not for ordinary people. Well, that’s actually not correct logic and I’ll show why in a second.

It also leads us to assume that if organic food is expensive, organic farming must be more expensive, which then leads to wonder surely it can’t feed the world and back to concluding that it’s only for the 1%. Well those assumptions actually are wrong as well.

The idea that organic food is only for the rich, only for the 1% is a powerful one, with huge implications on both business and policy. And we need both business innovation and policy change in this country to support organic.

Think about it. If you’re a business person or a politician, the way to be successful is to come up with products or policies that cater not to the 1% but to ordinary Americans. And so we need businessmen and policymakers to recognize that organic food is not just for the 1%; it’s for everybody. It’s for ordinary Americans. And the first step in that change is to change that perception.

So who is buying this expensive organic food? Who in America is buying it?

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