How the Power of Attention Changes Everything: Jeff Klein (Transcript)

Jeff Klein at TEDxGrandRapids

Full transcript of author Jeff Klein’s talk: How the Power of Attention Changes Everything @ TEDxGrandRapids conference.

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Jeff Klein – CEO of Working For Good

Good afternoon. Welcome back. What an awesome day! What an awesome community!

Seven years ago, life was a bit intense for me. I had just become a full-time single dad, no small thing. And I was also deeply immersed in the beginning of what we now call the conscious capitalism movement.

My eight-year-old daughter Merrill Fay and I were living with friends and I was doing my best to juggle it all. One day I was getting ready to run out — run some errands, and I barked, “Merrill Fay, let’s go” and I started moving. And I realized that she wasn’t.

“Merrill Fay, come on, let’s go right now.” And she just stood there like a statue.

“What are you doing? Come on. We’ve got to go now.”

“Dad, if you want me to move, you have to connect with me first.” Swear to God.

Yeah you can imagine how I felt, right.

So I got down on one knee so I could be eye to eye with her. “Oh my gosh, you are so right. I am so sorry. You know, I’m a bit stressed out and overwhelmed. I’ve got so much to do. I really need your support.”

Okay, let’s go. Any way we went.

So as much as Merrill Fay was saying “connect with me, dad”, she was also saying “wake up dad, pay attention.”

And when I shifted from my tension from all that was going up here and moved it to her, we connected and from that connection we could move. It was an instant lesson in the power of connection — the power of attention to foster connection.

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This simple and not always easy, mind you, this simple act of paying attention is the key to connection. Connection with ourselves, connection to others, and connections to the possibility of transforming our relationship with the world.

Holocaust survivor Viktor Frankl said, “Between stimulus and response, there is a space. In this space lies our freedom and power to choose our response and in our response lies our growth and freedom.”

Attention is an incredibly powerful force. It allows us to recognize what’s going on and what we do with it. And attention can liberate us from great burdens. An example: nicotine is as addictive as cocaine and heroin, right? And as a consequence, lung cancer kills more people every year than the next three most common forms of cancer combined. Astounding!

I recently attended a presentation by Dr. Judson Brewer who has developed a mindfulness-based program at Yale to help people quit smoking. Dr. Brewer’s program begins by asking smokers to pay exquisite attention to the entire experience of smoking. Notice all of the sensations and when they do this — when they pay really close attention they get past the initial rush and calm and they notice the chemical taste of the cigarette, the burning sensation in their lungs and the foul aftertaste.

As ongoing practice, Dr. Brewer’s program employs a four-step process with the acronym of RAIN. R-A-I-N.

R – recognize the craving. Craving. Craving a cigarette.

Second. A – Accept it, let it be okay. It’s just craving.

Third. I – Investigate. Investigate the sensations in your body related to that craving.

And N -Note moment-to-moment how those sensations change and move.

And this simple process of paying attention has proven to be twice as effective as the American Lung Association’s equivalent program. Between stimulus and response, the power of attention can overcome the greatest of addictions.

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