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Home » Why Storytelling is So Powerful in The Digital Era: Ashley Fell (Transcript)

Why Storytelling is So Powerful in The Digital Era: Ashley Fell (Transcript)

Ashley Fell at TEDxUniMelb

Full text of social analyst Ashley Fell’s talk: Why storytelling is so powerful in the digital era at TEDxUniMelb conference. In this talk, Ashley shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.

Notable quote from this talk:

“Our biggest fears globally are no longer spiders, snakes, and heights. But rather we fear low Wi-Fi, we fear the buffering circle, and, most importantly, we fear the low battery symbol when all forms of communication and connectivity cease to exist.”

Listen to the MP3 Audio here:


Ashley Fell – Social Analyst & Communicator

I wonder what your favorite story was when you were younger. Perhaps it was a story that your parents read to you over and over again.

Well, mine was “The Very Hungry Caterpillar” by Eric Carle. You see, it’s a story that evokes emotion in me, because it’s the book that my mom used to read to me over and over again. You know, back in the day, when we actually read books.

But if you’re familiar with this book, you’ll know that, as the name suggests, the caterpillar is indeed born very, very hungry. And he actually eats really well for the first week of his life.

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