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Home » Why You Take Things Personally and How to Stop: Heath Butler (Transcript)

Why You Take Things Personally and How to Stop: Heath Butler (Transcript)

Read the full transcript of Heath Butler’s talk titled “Why You Take Things Personally and How to Stop” at TEDxWilsonPark 2025 conference.

Listen to the audio version here:

TRANSCRIPT:

The Most Important Person in the Room

You may not realize this by looking at me, but I am the most important person in this room. How do I know? About 10 years ago, McDonald’s changed their coffee, and I took that personally. After some investigation, I found out they switched suppliers nationwide to a clearly inferior bean. How could they do this to me? Let’s just say I was not loving it. Why did I take a global restaurant chain switching coffee beans so personally? It’s the same motivation that drives all of human behavior—self-preservation. And being aware of it can reshape our interactions and experiences.

However, we often go through life oblivious to this behavior in ourselves and others. Instead, we face feelings of frustration, disconnection, that we aren’t seen, or worse, that big coffee is plotting against us. And you’ve felt the need for self-preservation, even if it’s subconsciously.

Self-Preservation in Everyday Life

When the forecast calls for snow, and you rush to the store to buy milk and bread. When you speed up just a little to get to the checkout line before the person with the full shopping cart. When you’re driving home from the store, spot a police car, and immediately tap your brakes hoping you don’t get pulled over or get a ticket. Human behavior is driven by this survival instinct.

Maslow describes this survival instinct in his hierarchy of needs. And you’ve often seen that hierarchy of needs displayed as a pyramid, with physical needs like food, water, safety, and shelter at the base. Then psychological needs like belonging and self-esteem in the middle.