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Home » TRIGGERnometry: w/ Jeremy Boreing on Grift Industrial Complex (Transcript) 

TRIGGERnometry: w/ Jeremy Boreing on Grift Industrial Complex (Transcript) 

Editor’s Notes: In this revealing interview on Triggernometry, Daily Wire co-founder Jeremy Boreing discusses the escalating “civil war” within the American right and the emergence of the “grift industrial complex”. He offers candid reflections on his professional history with Candace Owens and provides a sharp analysis of the political projects led by figures like Tucker Carlson. The conversation explores the dangers of “audience capture” and the impact of social media on the conservative movement, emphasizing the need for a virtuous vision for the future. Finally, Boreing introduces his ambitious new series, The Pendragon Cycle, which he describes as a hopeful, creative rejection of modern nihilism. (Jan 29, 2026)  

TRANSCRIPT:

Welcome to Triggernometry

KONSTANTIN KISIN: Jeremy Boreing, welcome to Triggernometry, man.

JEREMY BOREING: Happy to be here.

KONSTANTIN KISIN: It’s great to have you on. We’ve been meaning to have you on for the first time. In fact, I believe we’re the first video interview you were doing since leaving the Daily Wire.

JEREMY BOREING: Yes, this is my first, I think you call them podcasts.

KONSTANTIN KISIN: No, we call it the show. I don’t know. Francis and I were talking about the other day. Why do people still call these podcasts? It’s like a full on visual show, right?

JEREMY BOREING: Well, you know, it’s interesting. When we first started the Daily Wire with the Ben Shapiro show and the Andrew Klavan show, we shot the first two episodes on the same day with video. And it was important to us from the very beginning to be video first.

And for the first five or six years after that, we would go to the big podcast conferences, they would criticize us for having video and they would say, “Well, you’re not real podcasts. Real podcasts are audio only.” And then the last three or four years of going to podcast conferences, every single panel is how to add video to your podcast.

KONSTANTIN KISIN: Right? No, totally. I’ve always thought of, we’ve always thought of Triggernometry as a show. Of course, I think podcast is a kind of legacy term.

But we’ve got right into the conversation. We want to talk also about the Pendragon Cycle, which is super exciting that you’ve just released and you’ve got straight into the conversation we wanted to have first, which is about new media, something that you were kind of at the root of from the very beginning. So talk to us about that and how you see the landscape, because obviously there’s been a lot going on, as I’m sure you’re aware.

The Birth of New Conservative Media

JEREMY BOREING: Yeah, absolutely. Well, when we started the Daily Wire in 2015, all of this was very new. Obviously there were people involved on the right in America in new media long before we were. You know, Andrew Breitbart, obviously a mentor to both Ben and I. Matt Drudge charging the way. You had the sort of bloggers who were really instrumental in fighting off a lot of early left wing narratives online, like Little Green Footballs and some guys like that.

But I think that what we really brought to the table was we were one of the first to really see the opening in social media and we were the first to see the opportunity in podcasting to see these two new areas. One which we thought could be incredibly effective for marketing and distribution, and the other which we thought could be a great medium for actually getting our message out.

And we married those two things and had a huge amount of success in the early days, particularly around Facebook, because it was the wild west back then. People, particularly on our side, weren’t fast to adopt, and they were as consumers, of course, but not as content creators and marketers. And people on the other side hadn’t figured out yet that we would become very good at it.

So the sort of cancel culture and all of the tools that later were developed to try to limit the reach of conservatives in those spaces hadn’t happened yet. So the world was sort of our oyster, wide open in front of us, and we took it.

I think one of my criticisms of conservatives, broadly speaking, is that we’re typically so late to adopt new technologies and new opportunities when they present themselves. And that’s interesting because we purport to really believe in free markets. You know, we purport to believe in the mechanism of profit motive, of incentive, of finding efficiencies in the market and taking them.

But then we’re also sort of constitutionally afraid of new technologies, afraid of change. And so we sometimes allow the conservative part of our conservative DNA to outvote the part of us that would be sort of economically motivated. And for that reason, we wind up not being players in some of the big areas.

I think we’re seeing it probably right now already in AI, but it was certainly true in social media at the very beginning. I think that’s one of the things that set Ben and I apart is that we either had the foresight to realize that there was an opportunity here or had the foolishness not to realize that there were dragons. And so we just charged right off the map and went into that area.

The Conservative Civil War

KONSTANTIN KISIN: Well, but what’s happened since that time when you were early pioneers is I don’t think there’s any shortage of right of center, center right voices now in new media.

JEREMY BOREING: Oh no, we dominated.

KONSTANTIN KISIN: And in fact there’s so many now that there is a civil war going on, I think it’s fair to say within it. And I imagine you have some insights on that given that some of the big players are people that you’ve either worked with directly at the Daily Wire or just know through otherwise.

JEREMY BOREING: Well, obviously the movement is small and if you’re in it for very long at all, you know everyone, as you guys, I’m certain, know everyone.

And yeah, there is of course a huge civil war going on on the right right now.