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Home » A Model Neighborhood General Store: Doria Roberts at TEDxAtlanta (Transcript)

A Model Neighborhood General Store: Doria Roberts at TEDxAtlanta (Transcript)

Doria Roberts – TRANSCRIPT

Hi, I’ll be quick. I know you’re hungry. So, yes, I am Doria Roberts, and you’ve probably seen my wife, chef Calavino Donati, walking around doing the food. Together, we make Urban Cannibals Bodega + Bites. And, yes, we serve people. Yes, we do. Yes.

So, what is an Urban Cannibal? We get asked that a lot. And Urban Cannibal is just basically a concept. It’s about how we feed off of each other, through the exchange of our ideas, like today — our services, our talents. We would not have been able to build our store without this philosophy. For example, I babysat for Steve and Elise’s newborn twins while Steve and Calavino broke down the wall to build out the store.

And then there’s Ron, who helped us build our shelving, which is all made of pallets we got from another friend for free, which took maybe 20 percent off of our building costs. So, we are feeding Ron and Minka forever. Pretty much. So that’s that basic concept of the name. We’re also a deli, a chef-driven deli. We are a bakery. We are a bodega, which is just another name for a small grocery store. And we are an ad hoc community center. We have quarterly community partners that we announce, and we encourage our customers to volunteer for them and when their service is done, we reward them at the store with discounts or customer appreciation.

We are also a gateway store, that’s what we call it, and it works just like a gateway drug. We carry sustainable and conventional products, and it is confusing for people to see regular bleach alongside non-chlorine bleach. But it’s really important for us that people recognize themselves when they come into the store so that they can have a full experience without feeling uncomfortable or that they don’t belong.

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So, we hope that, over course of becoming a regular, that maybe they’ll pick up the non-chlorine bleach eventually.