Apple’s October special event was held on October 22, 2013 at the Yerba Buena Center for the Arts in San Francisco. The event unveiled and showcased a number of new products, including iPad Air, all new Mac Pro, MacBook Pro with Retina displays with other powerful features, OS X Mavericks as well as the latest creativity and productivity apps iWork and iLife etc.
In this eventful presentation, Apple CEO Tim Cook and others from the management team led the way in showcasing these products. Below is the full transcript of this Apple’s keynote presentation event.
Tim Cook – Chief Executive Officer, Apple Inc.
Thank you… thanks for joining us, and good morning. I really love that video. We played it for the first time at the Developers Conference in June and I wanted to open with that this morning because I think it does such an incredible job of talking about our values. It reflects the unique way that Apple creates what we believe are the very best products in the world. You’re going to see some amazing products this morning that could only have been developed in that unique way. We are really excited to show them to you but before we dive right in, I’ve got a few updates beginning with iPhone.
iPhone, iOS 7 Updates:
As you may have heard, we launched two new designs last month. We launched the amazing iPhone 5c in a range of gorgeous and vibrant colors. Harry McCracken of TIME Magazine called it the perfect example of hardware and software integration. And we announced the forward-thinking iPhone 5s with its blazing fast 64-bit A7 chip, a stunning iSight camera system, and of course, Touch ID.
Walt Mossberg of The Wall Street Journal called it the best smartphone on the market. And millions of people agree by the end of the launch weekend, we had sold 9 million iPhones making it the biggest iPhone launch ever. The excitement and energy around the launch was absolutely palpable. And there was no better place to witness it than in one of our retail stores. We prepared a brief video for you this morning to share that excitement with you and I’d love to run it for you.