Home » Apple WWDC 2015 Keynote – Special Event June 2015 (Full Transcript)

Apple WWDC 2015 Keynote – Special Event June 2015 (Full Transcript)

Tim Cook at WWDC 2015

Transcript – Apple WWDC 2015 Keynote – Special Event June 2015


Tim Cook – CEO, Apple Inc.

Craig Federighi – SVP, Software Engineering, Apple Inc.

Jennifer Bailey – VP, Apple Pay

Susan Prescott – VP, Application Product Management

Kevin Lynch – VP Technology

Jimmy Iovine – Beats co-founder

Eddy Cue – SVP, Internet Software and Services


Listen to the Audio MP3 here: Apple WWDC 2015 Keynote – Special Event June 2015 Full – MP3 Audio


Tim Cook – CEO, Apple Inc.

Good morning. Good morning. Good morning. Thanks for joining us and welcome to San Francisco. Welcome to WWDC 2015. Although we may not have any – thank you – high flying trapeze acts, we do have a lot of great things to talk about this morning. This developer conference continues to be the epicenter of change for not only Apple but the industry.

This is our 26th WWDC. We have attendees today from over 70 countries and 80% are here for the very first time. This is our most global conference ever. And a special shout-out to our 350 scholarship winners. These guys are unbelievable. I spent some time with them yesterday. Our youngest scholarship winner is a 12-year-old girl from New York. She is going to have a fantastic future ahead.

We’ve got over a hundred sessions planned for you and over 150 labs so that you can get your hands on our latest technologies. And we’ve got over a thousand Apple engineers to answer just about any question that you might have.

Now we had a lot more people that would have liked to have been here this morning but unfortunately we just can’t fit anymore in as you can tell. And so for the first time we’re not only live streaming the keynote but we’re live streaming 30 sessions of the conference as well.

Before we get right to the show, I’d like to bring up something that I saw on the news just a few days ago. This Brandon Moss of the Cleveland Indians and he hit his 100th career home run last Tuesday. Obviously it’s a huge milestone if you are baseball player, not a lot of people do this. And you can imagine how much that ball would mean to him to have it. But it turns out the ball was hit into the Indians bullpen, and his teammates decided to play a bit of a prank on him. They decided to hold it for ransom. And this is the list of things they asked for. Apple watches, iPads, Mac Book Airs, iPhones, it’s unbelievable. It’s a shopping list at the Apple Store.

Now Brandon would have had to raid an Apple store to get that ball back. That didn’t seem quite right to us. And so what we’re going to do is we’re going to pay the ransom. And I have the ball right here. We’re giving the ball to Brandon and we’re going to give everything his teammates asked for, so everybody is happy. Congratulations Brandon on 100th home runs and good luck on the next 100.

Now we’ve got a jam-packed morning for you. We’re going to get started with OS X. We’re bringing a whole bunch of new great capabilities to the Macintosh. And next, we’ve got a great update for iOS, the world’s most advanced mobile operating system. And today we’re bringing native apps to Watch with a new version of the watchOS which gives the developers even more time to create even greater apps for the Watch that will change the world.

Now all three of these ecosystems together provide incredible opportunities for developers and unbelievable possibilities for users. So we’re very excited about this. There is a lot here and so I’m going to dispense with my normal updates other than to tell you everything is going great.

And I’d like to bring out my friend and colleague Craig Federighi.

Craig Federighi – SVP, Software Engineering, Apple Inc.

Thank you, Tim. Good morning. Wow! It’s fantastic to be with you here at WWDC. The team has been doing some amazing work this year and I’m thrilled to be able to share it with you today.

We’re going to start with OS X. Now our current release Yosemite is a big bold beautiful release with a gorgeous new UI and breakthrough features like Continuity that let you work across your devices like never before.

Now the adoption rate for Yosemite is just incredible. In fact, over 55% of active Mac users are running our latest update and this is just unprecedented in the history of our industry. In fact, Yosemite has the fastest adoption rate for any PC operating system ever. So thank you.

So for our next big release of OS X, we knew we wanted to build on those strengths of Yosemite with some really great refinements and advances. The only really real question of course was what to call it. So we had to once again turn to our Crack Apple marketing team.

Now in typical California fashion, they started with the project kick-off meeting and then headed immediately into a team building off-site. Now of course they are in their traditional Apple marketing free-bottom Friday’s attire. They say it’s all part of their process. I am not sure I get it. Ultimately this didn’t yield any names, so they called in a consultant. He told them the answer was to be found within. Not within themselves but within Yosemite. And so the new name for OS X is OS X El Capitan.

OS X El Capitan

For El Capitan we focused in two major areas: experience and performance. For experience, we’ve made Spotlight more expressive, more powerful and more knowledgeable than ever. We made big enhancements to the apps you use most and we made some real great advancements in the area of how you manage Windows on a system. But rather than just talk about it, I’d like to show it to you. So let’s start with a demo right now.

Now your first task of course in a demonstration or whenever you wake a Mac is finding the cursor, and El Capitan makes this easier than ever. I just do that little shake we all normally do. There it is. It comes right at to greet you. It’s really handy.

Now we brought other great gestures to the system. I am just going to go here in Mail. I have a message here from Eddy. Looks like — that’s a keeper. So I can actually mark it unread to keep it just by swiping two fingers across the trackpad, just like that. And this one I kind of like to delete. So I’m just going to swipe it away just like that. So some real nice little gestures.

Let’s move on now to Safari. Now on Safari, I have some sites that I like to keep around because I refer to them on and off throughout the day. And now in Safari I can pin those sites, just like this. So there is – I am going to pin my Twitter site here and of course, I have been following the Warriors. Go Warriors, we’re going to get it done. Just like that.

Now pin sites have a lot of special properties. For one if I close this window and reopen it, you see that my pin sites are all right there and they load instantly. Now pin sites also behave differently when I follow links. So I’m just going to click on one here and you know, it opens in a new tab but my pin site remains. Now I am going to open up a couple of more links, so open up this one and let’s say this one, and take a quick look, this one looks like some kind of presentation video and this one is about the Giants. If you have this happen to you, you’re like where is this audio coming. Well now with just a tap you can mute it or find out where it came from and shut it down. Just like that.

Pages: First |1 | ... | | Last | View Full Transcript

Leave a Comment