Following is the full transcript of designer Ayse Birsel’s TEDx Talk: If Your life is Your Biggest Project, Why Not Design it? at TEDxCannes conference. This event occurred on April 29, 2017 at Cannes.
What do you think is our biggest project? Our life! Our life is our biggest project.
Life is just like a design project. It’s full of constraints: money, age, location, circumstances… If you want more, you need to make what you want and what you need coexist. But they oppose each other.
Look: I want to be on vacation, but I need to work. Now if I can find a gig to work while I’m on vacation, which is kind of what I’m doing right now in Cannes, that is making what you want and what you need coexist, that’s creating value, that’s creativity, that’s designing your life.
But if you have a perfect life, don’t design it. In fact, you could leave now. Anybody want to leave? Because I’m going to show you how to design your life.
See, I had a perfect life: in 2001, Renault, the French automobile manufacturer, asked me to design a concept interior. I knew very little about cars so I asked them for a mentor from their side and they said: “We’ll send you Bibi Seck and you’re going to love him.” Apparently they told Bibi the same thing: “You’re going to love her.” So can you guess what happened? You can, right, we fell in love. I mean we did as we were told.