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Home » Dr Mike: The Top 10 Lies Health Experts Have Told You – DOAC Podcast

Dr Mike: The Top 10 Lies Health Experts Have Told You – DOAC Podcast

Read the full transcript of family physician Dr Mike Varshavski’s interview on The Diary Of A CEO podcast with Steven Bartlett, on “The Top 10 Lies Health Experts Have Told You”, May 30, 2024.

Dr. Mike’s Mission in Healthcare Communication

STEVEN BARTLETT: Dr. Mike, considering everything you do, from your podcast, to all of the content you produce across your channels, to the stuff you do in TV, everything, social media, all of it, how do you summarize the overarching mission that you’re on in this phase of your life?

DR MIKE VARSHAVSKI: The mission is largely to make sure that in the sea of misinformation, my patients, my viewers are getting the most honest, transparent and engaging information so that hopefully they can make the best decisions healthcare wise for themselves and their family members.

STEVEN BARTLETT: Why do you care?

The Communication Gap in Healthcare

DR MIKE VARSHAVSKI: When I was a medical student I would go into rooms with patients and they would be being seen by some of the top doctors in the world. I mean experts upon experts credentials, published work. And the second the doctor would walk out after presenting all this accurate evidence based information, the patient would look at me as the med student, say “what did he say?” Or “what did she say?”

And I realized that the message wasn’t hitting home and I realized we need to do a better job as communicators in the healthcare space. And then I said, well TV must be the answer, media training must be the answer.

And then as I became a practicing physician in my residency program, I started seeing people being influenced by those TV physicians in the wrong ways. They would be promising miracle solutions to any problem. They would be having snake oil being sold to them. They would think that they can skip out on taking their medications or going for treatments or making lifestyle changes because of a solution proposed to them for three easy payments of $19.99.

And I said oh man, not only are we not great communicators, but we’re being out edged by people who are trying to make a profit in this healthcare space. And I viewed it as a mega problem.

I remember in 2017 I wrote a blog post for the American Academy of Family Physicians and I said the lack of evidence based physicians online is going to create a world of a difference in our patients lives. It’s going to allow misinformation to come in, especially in this section I call the gray zone where modern science doesn’t yet have an answer to certain medical problems, to certain medical conditions and they’re going to come in and promise you solutions and they’re going to be quite successful at it.

What happened three years later? COVID-19 pandemic misinformation, pandemic. People confused, not knowing who to seek out for information. And for some very strange reason a doctor with only five years of experience after residency was the number one channel on YouTube being watched and giving the answers. When people were not watching the CDC, they weren’t listening to true experts. Instead, they were falling for misinformation online. And I had to be there to set the record straight. I couldn’t believe that that happened.

Building a Massive Following

STEVEN BARTLETT: For people that might not know who you’re referring to when you cite that doctor, that is you. You reach a lot of people every month. You have 12 million subscribers on YouTube now you have other channels with millions of people following you across the board. And that’s happened in quite a short space of time. What is it about you that you think has been so resonant with so many people as it relates to sort of medical information and spotting disinformation?

DR MIKE VARSHAVSKI: I think it’s not one thing. Much like in healthcare, this would be a multifactorial situation. I think when I first started, the reason why I got popularity was because I was an early adopter of Instagram, and I would share my medical journey of being a med student, mostly because I wanted to show people that you can have a life, a social life, a family life, a sports life, and still go through medical school.

Because I felt like there existed this stigma. You have to give up everything to study medicine. And while I was doing that, I got some followers on Instagram. And at that point, having 10,000 followers was a huge win because it was so new. And being a broke medical student to go to a club and say, “oh, my God, I have 10,000 followers. Let me in without paying the admission,” that was a win.

Then fast forward, just a couple of years later, I’m in my residency program, BuzzFeed writes an article, and they didn’t write an article about me being the youngest doctor in my hospital. They didn’t write an article about the fact that I did some medical research. They didn’t write about the fact that I was passionate about putting out accurate info. The title of the article was, “you gotta check out this sexy doctor and his awesome dog.”

And I’m like, oh, that’s silly. No one’s going to read this. I thought it was cute. I’d send it to some friends. And then, boom. That was the moment everyone was going viral. And it seemed like every outlet in the world was reaching out. And when I say in the world, I’m not exaggerating. Outlets from the UK from Budapest, from Asia, from every possible outlet here in the United States was calling for an interview.

And I very vividly remember all the talk show hosts were reaching out, and I had no idea about this world that there existed so much competition where I remember the Ellen DeGeneres show, folks reached out and they said, “if you do our show, you can’t do the Steve Harvey show.” And Steve Harvey reached out and said, “you know, if you do our show, you can’t do their show.”

I talked to some friends, I’m like, all right, I’ll do the Ellen DeGeneres Show.