Here is the full transcript and summary of Strategic Communications professional Keisha Brewer’s talk: It’s Not Manipulation, It’s Strategic Communication at TEDxGeorgetown.
Listen to the MP3 Audio here:
Keisha Brewer – CEO of the PR Alliance LLC
Good morning; good morning. I’m excited to be your first speaker of today.
By a show of hands, how many of you have heard of the phrase: it’s not what you say; it’s how you say it.
Do you remember the person who told that to you? Tell them they lied. Repeat after me:
What you say is just as important as how you say it.
What you say is just as important as how you say it. And that is called Strategic Communications.
And strategic communications is probably the very thing you’ve been needing this entire time to help you get what you need out of life.
See, most people stop going after the bigger things that they want in life simply, because well they’re just not getting it.
But what they don’t realize is that they’re causing some sort of resistance in the way that they’re communicating, that’s helping them not get what they want out of life.
How many of you have been in the situation where no matter how much you talk and talk and tell someone your viewpoint they’re just not getting it, right?
No matter how much you change your approach and your delivery, they’re just not understanding your viewpoint, whether that’s to a family member, whether that’s to your spouse, whether that’s to your boss, they’re just not getting it. I think we’ve all experienced that type of frustration.