Full text of Nancy Duarte, an expert in presentation design and CEO of Duarte Design, uncovers common structure of greatest communicators at TedxEast conference.
Listen to the Audio MP3: TEDxEast – Nancy Duarte uncovers common structure of greatest communicators – Audio MP3
It’s really, really great to be here. You have the power to change the world. I’m not saying that to be cliché, you really have the power to change the world. Deep inside of you, every single one of you has the most powerful device known to man. And that’s an idea.
So a single idea, from the human mind, it can start the ground swell, it could be a flash point for a movement, and it can actually rewrite our future.
But an idea is powerless if it stays inside of you. If you never pull that idea out for others to contend with, it will die with you.
Now maybe some of you guys are trying to convey your idea, and it wasn’t adopted, it was rejected and some other mediocre or average idea was adopted. And the only difference between those two is in the way it was communicated. Because if you communicate an idea in a way that resonates, change will happen, and you can change the world.
In my family, we collect these vintage European posters. Every time we go to Maui, we go to the dealer there, and he turns these great big posters. I love them. They all have one idea, and one really clear visual that conveys the idea. They are about the size of a mattress. They are really big, they’re not as thick as a mattress, but they are big.