Regis Lemmens, founder of Sales Cubes, discusses Sales 2020 at TEDxLiege Conference (Transcript)
Listen to the MP3 Audio here: Sales 2020 – Regis Lemmens at TEDxLiege
My story starts about 4 years ago in 2010, when I joined the university in the Netherlands. And my assignment was to set up a research department in sales.
Now I don’t know if you know, but academics do not see sales as a truly academic profession. Let alone my marketing colleagues, they’re actually quite surprised, asking me: “Why? Why are you going to research Sales? Sales is dying, sales is dead, the Internet is here. Most of us are buying over the Internet. That’s the future. Come and join Marketing. Don’t go and play with Sales.”
But I don’t share that vision. I believe there is a future for Sales. And a very bright future. And I call this future “Sales 2020”. That was title of my research.
And what I am going to do today with you, I’m not going to tell you a beautiful story about how we did the research. I’m going to pitch to you. I am going to do a true sales pitch. And I’m going to convince each one of you, by the end of these 18 minutes, that you should all join the sales profession. In 18 minutes.
Now, I believe that sales is going through a rebirth. Indeed sales as you know it today is not going to be the same as the sales we’re going to have in 2020. It’s going to look very different. And just to give you one example which is my favorite one.