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Home » This Is Your Brain On Sugar: Amy Reichelt (Transcript)

This Is Your Brain On Sugar: Amy Reichelt (Transcript)

Amy Reichelt at TEDxYouth Sydney

Following is the full transcript of neuroscientist Amy Reichelt’s talk titled “This Is Your Brain On Sugar” at TEDxYouth@Sydney conference.

Amy Reichelt – Author of Impact of Diet on Learning, Memory and Cognition

So, as a neuroscientist, I’m fascinated by how our brains control our behaviors in our dynamic and changing world.

But recently, I’ve become really interested not only in the environment that we live in, but what we’re putting into our environments, our bodies, in the form of the food that we eat.

Now, we all eat junk food. I’m not going to lie — I’ve eaten pizza twice this week.

But we know it’s bad for us, yet we continue to eat it. It’s so tasty, and it’s everywhere, and it’s really hard to resist.

So, one of the things I’ve been really interested in is how this not only is affecting our bodies — now that a quarter of all young Australians are overweight or obese — but also what it’s doing to our brains.

These foods are so hard to resist because they’re rewarding, they taste so good. And when we consume these foods, our brain’s reward center activates, and it releases the chemical dopamine.

Dopamine makes us feel good, and we really like it. So actually, when we overconsume these foods, our brains become overwhelmed with the pleasurable experiences that we’re having.

So, our brain’s pretty clever, and it adapts. It creates more receptors for dopamine.

And what happens then is that we need more of these foods to get the same kick out of them. Our brain is basically hardwired to seek and want these foods, but we’re building up a tolerance to them, so we eat more.

So we’re basically becoming sugar junkies. Dopamine is really cool as well. It does things that make you learn about how good these things are.

Because we really like them, it directs our attention to them, so we see them when we’re there getting our coffee in the morning, feeling a little bit shabby.

We see the doughnut, and we can’t resist it.