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Home » UFC President Dana White on TRIGGERnometry Podcast (Transcript)

UFC President Dana White on TRIGGERnometry Podcast (Transcript)

Here is the full transcript of UFC President Dana White’s interview on TRIGGERnometry Podcast with hosts Konstantin Kisin and Francis Foster, on “Building the UFC Empire and Advice for Young Men”, November 16, 2025.

Welcome to TRIGGERnometry

KONSTANTIN KISIN: Dana White, welcome to TRIGGERnometry, man.

DANA WHITE: Thanks for having me.

KONSTANTIN KISIN: Oh, it’s a pleasure to have you on. Listen, we were talking before we started about the early days actually, not just in UFC but in your life. And I just wonder, given where you started and what you went through, do you pinch yourself every day now? Like selling out giant arenas, MSG, UFC 322 now?

Breaking Records at Madison Square Garden

DANA WHITE: Yeah, people. So this weekend is sold out and do a $13 million gate. After this weekend, we will be eight of the top 10 all-time Madison Square Garden gates. In two years, we’ll be 10 of the top 10 all-time MSG gates.

And we weren’t allowed in New York a few years ago. You know, there was a corrupt politician here that was keeping us out of New York because of the Las Vegas culinary union. Because of my friends, my first partners of Fertitta Brothers and the gaming business. And they’re non-union.

So you know, I love the fact that we sell out and we’re going to be 10 of the top 10 all-time in New York. Do I pinch myself? I do not. Because my mindset is always like, what’s next? How do we keep going to the next level? So I have this, I’m never really there. Like we’re not there yet. Every day when I get up, we’re still trying to get there.

KONSTANTIN KISIN: I know what you mean. But I also think, like I’ve heard you talk about, I remember you told me to tell the story of like there was this one guy that you wanted to do some kind of deal with and you’d show up and you wouldn’t give you the time of day and you’d say, “Can I please?” And then you. And the end of that story was, he now works at the UFC. That’s got to feel good. Stuff like that.

DANA WHITE: Yeah, yeah, yeah. There’s been a lot of that. So think about this. So we’re based in Vegas, right? So I need production people, I need good sales people. And all the sales and production people are either in New York or they’re in LA. Nobody wanted to move to Vegas.

And at that time, you know, Vegas is a much smaller city then there were no live sports there except for us in boxing. So, yeah, it was hard to get those kind of guys. Now we have, we have all those. We have the best of the best.

KONSTANTIN KISIN: Well, I get a sense from you though, like, proving people wrong is kind of a fun thing for you, right?

DANA WHITE: I do, yeah, I do, yeah. Yeah. I don’t know how to explain it, but yeah, I do. I love proving everybody wrong. Yeah.

Advice for Young Men: The World is Wide Open

FRANCIS FOSTER: You know, Dana, there’s a lot of, especially young men who watch your interviews because they see you as an inspiration and as a role model. A guy who’s gone from a regular blue collar background to have the kind of business success that you’ve had. What would you say to those young men? Maybe a 22-year-old guy who’s sitting in his bedroom watching this interview on his laptop, doesn’t see a lot of a way out or much hope in his life.

DANA WHITE: Well, I can tell you this. When I grew up, it was very hard to disrupt and very hard to break into. You know, if there was a massive business that had been around for a long time, very hard to go head to head and try to compete with them. Now it’s the wild, wild west. The world is wide open and for the taking for anybody.

All these disrupting businesses that have come in, I mean, when I was, I’m 56, if you’d have told me that there’s, you know, taxi cabs, that business was going to be in trouble in a few years. You know, these things that we, you know, the Yellow Pages would go away and, you know, all the things that have happened in the last 25 years.

I’ll give you an example. When we were trying to get TV deals, a guy came into my office and he’s like, “I want to show you this, this thing called streaming. It’s going to be huge and it’s going to take over, you know, television and all this stuff.” So he plays it for me on a computer and it goes buffering, buffering, buffering, plays three seconds, buffering, buffering. I’m like, “Oh, yeah, this is going to be really f*ing big. Yeah, this will blow TV out of the water.”

But how fast technology has come in such a short amount of time, and for me and my businesses, technology has been incredible for us, you know? And I’m always jumping on the newest technology.

So the answer to your question is if you, if there’s anything that you love and you want bad enough and you figure out that’s what you want to do, and you get up every day and you just work toward it. I mean, you two, we’re not sitting at this table in New York City right now, because that’s not what you did. You woke up one day and said, “I think we should do this.” And here you are. You’ve been in America for three weeks, and you’ve done 33 interviews.

You know, that doesn’t happen overnight. You have to have vision, and you have to have a plan. You have to get up every day and work toward that plan. And anybody can do it. Anybody can do it.

The Reality of Hard Work

The bigger problem with it is people say they want this stuff.