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Full Transcript: Apple ‘One More Thing’ November 2020 Event

Tim Cook at Apple Special Event – November 10, 2020

This year Apple’s November event “One More Thing” held on November 10 where Apple’s CEO Tim Cook and other executives announced Apple Silicon M1 chip, new MacBook Air, MacBook Pro, and Mac mini computers. Below is the accurate and edited verbatim full transcript of the event.

Speakers at the event:

Tim Cook – CEO, Apple Inc.

John Ternus – VP of Hardware Engineering

Johny Srouji –  SVP, Hardware Technology at Apple

Craig Federighi – SVP, Software Engineering, Apple Inc.

Laura Metz – Mac Product Line Manager

Julie Broms – Hardware Engineering Senior Manager

Shruti Haldea – Product Line Manager, Pro Mac

John Hodgman – Actor


Tim Cook – CEO, Apple Inc.

Hello and welcome back. It’s great to have you join us. I’m really excited for today and the news we have to share with you.

It’s amazing to think that this is our third major event in just the past two months. In the midst of enormous challenges of this year, our teams have remained focused and they haven’t stopped innovating. We’re on an unbelievable pace of new product releases, delivering more new products this fall than ever before.

Starting with upgrades to our powerful operating systems, as well as our other remarkable products, the incredibly capable and affordable Apple Watch SE and Apple Watch Series 6, putting the future of health on your wrist. An entirely new fitness experience with Apple Fitness+. A convenient way to subscribe to Apple services with Apple One. The new and more powerful 8th generation iPad and the stunning and versatile new iPad Air, the amazingly capable and compact HomePod mini.

And we began a new era for iPhone with iPhone 12, and for people who want the most out of their iPhone, iPhone 12 Pro. We’re so excited, iPhone 12 mini and iPhone 12 Pro Max will begin shipping this Friday.

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But there is just one more thing. It’s time to talk about the Mac. We love the Mac, it’s in our DNA and it’s the tool that we use to build our phenomenal lineup of products. Our users love it too.

Today, the Mac is stronger than ever. It continues to lead the industry in customer satisfaction, as it has for over a decade. And more customers than ever are choosing the Mac. In fact, the Mac business grew by nearly 30% last quarter, and the Mac is having its best year ever.

And the Mac continues to attract new users. Today, over 50% of buyers are new to the Mac, which is simply amazing. And all around the world, people use the Mac to do remarkable things. Like the Mac itself, they challenge the status quo. They take chances, they create, they innovate, they use the Mac to help change the world. And we’d like to celebrate them.

[Video clip starts:

There’s a certain kind of person who doesn’t take no for an answer. They don’t walk in quietly. They parade in. Trailblazing. Eyebrow raising. Status quo breaking. Grazing greatness. Braving hatred. And taking up space. Never got a seat at the table, so they can’t sit and behave. They’d rather defy the rules and amaze. There’s a certain kind of person who doesn’t wait for greatness. They make it.

– Video clip concludes]

It’s great to see how people use the Mac to do such amazing things. The Mac has always been about innovation and bold change. In June, we announced that the Mac is taking another huge leap forward by transitioning to Apple Silicon. And we promise that the first Mac with Apple Silicon would arrive by the end of this year. Well, that day is here. To tell you more, here’s John.

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John Ternus – VP of Hardware Engineering

We love the Mac and our teams have been working tirelessly to deliver the best lineup of notebooks and desktops that we’ve ever had. Well, now it’s time for the Mac to take a gigantic leap forward. To do this, we needed to develop a new set of advanced technologies.

So for the past several years, we’ve had our teams working with the singular purpose of defining and building the next generation of Mac. And at the core of this effort is the Silicon. We’ve been making Apple Silicon for more than a decade. It’s at the heart of iPhone, iPad and Apple Watch. And now we want to bring it to the Mac. So the Mac can take a huge leap forward with the incredible performance, custom technologies and industry leading power efficiency of Apple Silicon.

And as we’ve said, we’re developing a family of chips and we’re going to transition the Mac line to these new chips over the next couple of years. Well, today we are incredibly excited to announce our first step in this transition with our first chip designed specifically for the Mac. And we call it M1.

M1 has been optimized for our most popular, low power systems where small size and power efficiency are critically important. It is a stunningly capable chip, and it ushers in a whole new era for the Mac.

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