Tim Cook at Apple WWDC 2018 Keynote (Full Transcript)

Following is the full transcript of the entire Apple WWDC 2018 Keynote Event. The company’s CEO Tim Cook and the team addressed the iPhone maker’s annual Worldwide Developers Conference at San Jose Convention Center, California. This event occurred on Monday, June 4, 2018.

Speakers at the event:

Tim Cook – CEO, Apple Inc.

Craig Federighi – SVP, Software Engineering, Apple Inc.

Abhay Parasnis – Chief Technology Officer, Adobe

Martin Sanders – Director of Innovation of LEGO

Kim Beverett – Shortcuts’ project leader

Susan Prescott – VP of Product Marketing, Apple

Kelsey Peterson – Software Engineering Program Manager at Apple

Kevin Lynch – VP Technology

Jen Folse – Apple TV lead designer

 

[Video clip]

 

Tim Cook – CEO, Apple Inc.

Good morning. Good morning. I hear the student developers.

Good morning and welcome to WWDC 2018! It is great to be back in San Jose with everyone. We have developers here from all over the world this morning, from 77 countries. That’s more than ever before. And I couldn’t be happier to announce that we now have over 20 million Apple developers around the world. That’s more than ever before.

We’ve got 6000 folks in the hall this morning. Welcome! And many millions more, watching online. Now the way developers get to share their amazing work is through the App Store. Your creativity and hard work have made the App Store the best place to get the very best apps.

Next month the App Store turns 10. And in these 10 years, the App Store has fundamentally changed the way we all live. It’s enabled countless new companies, created tens of millions of jobs, spawned entirely new industries, and it has forever changed our lives. The App Store is the world’s largest app marketplace. And we now welcome over 500 million weekly visitors. This is mind blowing! It’s the most incredible app marketplace that the world has ever seen.

We’re also happy to announce that this week, we’re going to achieve another huge milestone. The money that developers have earned through the App Store will top $100 billion. This is beyond remarkable. The App Store is clearly the best place for you to be rewarded for your hard work and creativity.

Now at Apple, we know that developers are a powerful group of creators, that they can achieve and they can develop anything that they can imagine with their code. We want more people to learn the power of code and it all starts with Swift and Swift Playgrounds.

We created Swift to make it easy — to make it so easy to learn to code that is easy as our products are to use. Swift is extremely popular. In fact, it’s the fastest growing programming language out there. Now Apple developers are already using it in huge numbers. In fact, over 350,000 apps have been written in Swift on the App Store.

Now we believe that coding is an essential skill and believe it should be offered by every school in the world. Now learning to code has so many benefits. It develops problem-solving critical thinking skills. That’s why we created Everyone Can Code with free teaching and learning resources so that everyone could learn to code. It’s been so successful it is now available to tens of millions of students around the world. Just imagine what these new generation of coders will create. Whatever it is, I’m sure that it’s going to change the world.

At Apple, changing the world and making it a better place is what it’s all about for us. We aim to put the customer at the center of everything that we do. That’s why together we view the developer community we’re working hard to provide new and better experiences for our customers, to help them live a better day. And these experiences, of course, are expressed through our four amazing platforms. Today is all about software and we’ve got some very exciting updates across all four platforms.

We’re going to get started with iOS. iOS embodies our philosophy of putting the customer at the center of everything that we design. Every year we deliver a major iOS update that brings awesome new features that will impact the world. To tell you all about what we have planned for this year, I’d like to introduce Craig Federighi. Craig?

Craig Federighi – SVP, Software Engineering, Apple Inc.

Hey good morning. All right. Our next big release of iOS is, you guessed it, iOS 12. Now our customers, of course, are going to receive iOS 12 as a free software update. Now it’s easy to forget now but iOS pioneered this approach of helping you get more out of the device you already own through free updates. And some of those updates have been really quite profound, like the App Store, giving us a whole new way to discover and download apps. It itself was delivered via software update.

As with folders we used to organize those apps and can you imagine living without Find My iPhone or iMessage with its end-to-end securely encrypted messaging, with a revolution in iPad productivity with Slide Over, Split View and Drag and Drop, or AR, changing the way we interact with the world around us, all delivered via software updates. And of course, we want to get these improvements to as many of our customers as possible.

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