Home » Apple Special Event March 25, 2019 (Full Transcript)

Apple Special Event March 25, 2019 (Full Transcript)

Tim Cook at March Event 2019

Here is the full transcript of Apple’s special event 2019 introducing Apple TV+, Apple Card, Apple News+, and Apple Arcade… This event occurred on March 2019 at Steve Jobs Theater.

Speakers at the event:

Tim Cook – CEO, Apple Inc.
Roger Rosner – Vice President of Applications
Wyatt Mitchell – Director of Design for Applications
Jennifer Bailey – Vice President of Apple Pay
Ann Thai – Sr. Product Marketing Manager, App Store
Peter Stern – Vice President of Services
Cindy Lin – Director of Program Management
Steven Spielberg – Filmmaker

[Video clip]

Tim Cook – CEO, Apple Inc.

Thank you. Thank you. Thank you. Thank you. Wow! Thank you. Thank you.

Good morning. And welcome to the Steve Jobs Theater.

As you can tell, today is going to be a very different kind of event. We have got some really exciting things to share with you, and we are going to have some fun along the way, so let’s get going.

For decades, Apple has been creating world-class hardware and world-class software. We’ve also been creating a growing collection of world-class services, and that is what today is all about.

So what is a service?

Well, if you look it up in the dictionary, you will see that a service is defined as the action of helping or doing work for someone. At Apple, our services are actively working to help our customers get the most out of their products and to enrich their lives.

Using iPhone as an example, let’s take a look at our services in action.

The iPhone you carry with you with its powerful hardware and powerful software allows you to capture the very best moments of your life, and our iCloud service helps you easily share those photos with loved ones and automatically makes your entire photo library available across all of your devices, anytime, anywhere, safe, and protected.

This is just one example of the benefits that come from the seamless integration of hardware, software, and services. And this is something that Apple does better than anyone else.

Thank you. Thank you.

Now, we have a whole range of services, like iCloud, our service which keeps your contacts, calendar, notes, and, as I just showed you, your photos, and even your documents up-to-date across all of your devices.

Siri is the most popular personal assistant in the world that helps you get things done just by asking. And Apple Maps, the most used navigation system on iOS by far. Apple Pay is our service that lets you make secure purchases in stores and apps and on the Web.

And we offer communication services like Messages and FaceTime so you can stay connected with people that you love. We provide services that help you locate your devices with Find My iPhone or simply know that your kids made it to school on time with Find My Friends.

And then there is Apple Music and Podcasts and Books and the App Store and Apple News, services that deliver incredible content and experiences directly to you whenever and wherever you are.

Now, most of these services are free, while some of them are paid, offering very valuable content from talented creators, storytellers, and artists. We take this same approach at Apple with our services as we do our products. They have to be easy to use. They have an uncompromising attention to detail and design and engineering.

They are designed to keep your personal information private and secure. And with our services, we do even more. They are curated by our expert editors. They are personalized just for you. And they are designed to be shared with your entire family.

Now, today we are excited to extend our services even further making them even more entertaining, more useful, and more informative. So let’s get started with Apple News.


When we created Apple News over three years ago, we wanted to provide the best way to read the news on your iPhone and iPad, and we felt we could make a difference in the way that news is experienced and understood, a place where the news would come from trusted sources and be curated by experts.

Now, this is a very different approach than others have taken. As Slate pointed out by hand-picking its publishers and stories, Apple News prioritizes a news source’s reputation and the value of its content over the propensity of its headlines to garner clicks and likes.

With news being so important to us, it’s critical that it be trusted.

With over 5 billion articles read each month, Apple News is now the number one news app. Unbelievable!

In fact, Apple News has become an essential daily destination for millions of people. Our editors pick the Top Stories every day so you can stay on top of important news. You get a personalized news feed delivering stories on topics that are most interesting to you, whether they come from publishers that you regularly read or from ones that you are completely new to you.

Now, when it comes to major events, our team of editors curate collections of the best stories from news, and sports, entertainment, and so much more.

Now, probably like many of you, I love the feeling of being at the newsstand with all those beautiful and thought-provoking magazines covering so many topics. We want them all, but we might only be able to get one or maybe two.

But what if we could have them all? Well, today we are going to do just that. We are bringing magazines to Apple News.

With amazing design and striking photography, in-depth journalism, magazines are iconic and a part of our culture. They follow and create the latest trends in fashion and style, they entertain. They educate us about the world we live in; they provide insights into science and technology; they go behind the scenes with exclusive interviews of our favorite artists; they feature the work of some of the world’s best journalists; they cover the world of sports. They bring today’s business innovation and technology into focus, and they tell stories that give us perspective.

All of these magazines come to life in an all new service that we call Apple News+. This is going to take Apple News to a whole new level. We’ve made a video about the power of journalism and its cultural impact and I’d love to play it for you now.

(Video Clip)

Thank you. Thank you.

Now, to tell you more about Apple News+, I’d like to invite up Roger Rosner, Vice President of Applications. Roger?

Roger Rosner – Vice President of Applications

I’m thrilled to tell you about the new service we are bringing to Apple News.

Our goal for Apple News+ was simple: we wanted to create the best magazine reading experience ever for a mobile device. Apple News+ will bring you over 3,000 magazines across all — I’m sorry, 300 magazines across all sorts of topics, like entertainment, fashion, news, and politics. We’ve got great health magazines, and great lifestyle magazines.

We’ve got magazines for travelers, magazines for foodies, magazines for gear heads. We’ve got magazines for just about every passion under the sun. And Apple News+ is the only place where you will find all these magazines in a single package.

To show it to you, I’d like to invite up Wyatt Mitchell, Apple’s Director of Design for Applications.

Wyatt Mitchell – Director of Design for Applications

Pages: First |1 | ... | | Last | View Full Transcript

ALSO READ:   Transcript: Rand Hindi on How Artificial Intelligence Will Make Technology Disappear at TEDxÉcolePolytechnique