Here is the full transcript of Apple’s 2019 September launch event keynote. Apple’s CEO Tim Cook and other executives of the company launched long-awaited iPhone 11 Pro, iPhone 11, Apple Watch Series 5 and iPad. This event took place on September 10, 2019 at Steve Jobs Theater.
Speakers at the event:
Tim Cook – CEO, Apple Inc.
Ann Thai – Sr. Product Marketing Manager, App Store
Benjamin Kinney – Konami brand manager
Peter Fabiano – Capcom producer
Kelsey Hansen – Annapurna Interactive producer
Greg Joswiak – VP of Product Marketing
Dr. Sumbul Desai – VP of Health, Apple
Stan Ng – Vice President of Product Marketing
Kaiann Drance – Senior Director of Product Marketing, iPhone
Yang Yang- Founder of TipWorks
Phil Schiller – SVP of Worldwide Marketing, Apple
Sri Santhanam – Vice President of Silicon Engineering
Deirdre O’Brien – Senior Vice President of Retail + People
Tim Cook – CEO, Apple Inc.
Thank you. Thank you. Thank you. Wow!
Good morning. Good morning and welcome to the Steve Jobs Theater. We’ve always believed that by giving people wonderful tools you enable them to do wonderful things.
At Apple, we put the customer at the center of everything that we do, with products and technologies that are designed in the service of humanity, innovations that enrich people’s lives to help them learn, create, work, play, share and stay healthy. Through the deep integration of hardware, software and services, these products empower people to do incredible things every day.
We have a huge morning plan for you with some truly big announcements. So I’m going to – yeah. So I’m going to dispense up my usual updates and get right into it beginning with the App Store.
We’re adding a whole new way to enjoy games on the App Store with Apple Arcade. We’ve joined forces with the world’s most innovative game developers to push the boundaries of what’s possible.
To tell you all about Apple Arcade, I’d like to invite Ann to the stage. Ann?
Ann Thai – Sr. Product Marketing Manager, App Store
Thanks Tim.
We are thrilled to launch Apple Arcade on the App Store, the world’s first game subscription service for mobile, desktop and TV. Apple Arcade is the only place you can get unlimited access to over 100 groundbreaking exclusive new games made for iPhone, iPad, Mac and Apple TV. You can’t find these games on any other mobile platform or subscription service.
No game service has ever launched as many games at once, and we can’t wait for you to play all of them.
Instead of paying upfront for each game, your subscription lets you download and play any Apple Arcade game right from the App Store. It all starts with the App Store’s brand new Arcade tab where you can discover the latest Apple Arcade games with new games added every month.
Get personalized recommendations, watch game trailers and get expert editorial content like game guides and sneak peeks. This collection of awesome games cover so many genres and play styles. So everyone in the family can count on finding games they love on Apple Arcade.
We are really excited to show you a few today. First up, our partners at Konami who have delighted players for decades, their next game is sure to be a hit for the whole family. Please welcome Konami brand manager Benjamin Kinney to tell you more.
Benjamin Kinney – Konami brand manager
Thanks Ann.
Everybody loves Frogger. That’s why together with Q Games, Konami could not be more excited to bring our title to Apple Arcade Frogger in Toy Town. In this level we find ourselves in bathroom and Frogger has to rescue some of his Froglet friends.
Like classic Frogger, there are many obstacles in the way. But now you can find power ups like this ball and you can use to clear the path ahead of you. You’ll also notice we’re collecting jellybeans. That is a fun and important part of gameplay, but I’ll tell you more about that here in a little while.
So the physics are incredible. See how the blocks bob up and down in real time when you jump on them. And look, we rescued another Froglet friend. You will have dozens of different outfits that you can put your Frogger in. Today we have picked this adorable bathing suit. Isn’t he cute?
Whoa. What is that? Is that a giant baby wearing sunglasses? He is making a mess. Let’s try to go around him. You remember those jellybeans from earlier? Well, when you collect 100, you unlock super Frogger.
All right, all right. Enough of that. We’ve got the last Froglet to rescue. And we did it. Great job.
Frogger in Toy Town will be available at launch and we cannot wait for you to play with your friends and family exclusively on Apple Arcade. Thank you.
Ann Thai – Sr. Product Marketing Manager, App Store
Thanks, Benjamin. Frogger looks adorable.
Next up is legendary game studio Capcom. Their new game brings console quality graphics and gameplay to a whole new audience. To tell you more, please welcome Capcom producer Peter Fabiano.
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