Tim Cook
Here is the full transcript of Apple’s 2018 September launch event. Apple’s CEO Tim Cook and other executives of the company launched long-awaited iPhone XS, iPhone XS Max, iPhone XR, Apple Watch 4 and others. This event took place on September 12, 2018 at Steve Jobs Theater.
Speakers at the event:
Tim Cook – CEO, Apple Inc.
Jeff Williams – COO, Apple
Dr. Ivor Benjamin – President, American Heart Association
Phil Schiller – SVP of Worldwide Marketing at Apple
Kaiann Drance – Senior Director, iPhone product marketing
Todd Howard – Game director, Bethesda Game Studios
David Lee – CEO of NEX Team
Atli Mar – CEO of Directive Games
Lisa Jackson – VP of Environment, Policy and Social Initiatives, Apple
Tim Cook – CEO, Apple Inc.
Thank you, thank you, thank you, thank you.
Good morning. Thank you.
Welcome to the Steve Jobs Theater. Wasn’t that a fun video?
Things certainly do get hectic around here leading up to days like this, but they’re also magical days because we get to share our latest innovations with you.
As you know, Apple was founded to make the computer more personal. Of course, first with the Apple 2 and then later with the Mac. Over the years, we’ve taken this mission further than anyone could have imagined.
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