Apple September 12, 2018 Event Keynote (Full Transcript)

Tim Cook

Here is the full transcript of Apple’s 2018 September launch event. Apple’s CEO Tim Cook and other executives of the company launched long-awaited iPhone XS, iPhone XS Max, iPhone XR, Apple Watch 4 and others. This event took place on September 12, 2018 at Steve Jobs Theater.

YouTube Video link:

Speakers at the event:

Tim Cook – CEO, Apple Inc.

Jeff Williams – COO, Apple

Dr. Ivor Benjamin – President, American Heart Association

Phil Schiller – SVP of Worldwide Marketing at Apple

Kaiann Drance – Senior Director, iPhone product marketing

Todd Howard – Game director, Bethesda Game Studios

David Lee – CEO of NEX Team

Atli Mar – CEO of Directive Games

Lisa Jackson – VP of Environment, Policy and Social Initiatives, Apple

Tim Cook – CEO, Apple Inc.

Thank you, thank you, thank you, thank you.

Good morning. Thank you.

Welcome to the Steve Jobs Theater. Wasn’t that a fun video?

Things certainly do get hectic around here leading up to days like this, but they’re also magical days because we get to share our latest innovations with you.

As you know, Apple was founded to make the computer more personal. Of course, first with the Apple 2 and then later with the Mac. Over the years, we’ve taken this mission further than anyone could have imagined.