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Home » How Great Leaders Inspire Action by Simon Sinek (Transcript)

How Great Leaders Inspire Action by Simon Sinek (Transcript)

Simon Sinek at TED Talks

Here is the full text and summary of Simon Sinek’s talk titled “How Great Leaders Inspire Action.” In this TED talk given in 2009, Simon Sinek speaks on how great leaders inspire action, with his powerful Golden Circle concept……

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TRANSCRIPT: 

Simon Sinek – Leadership Expert

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition.

And yet, they’re just a computer company. They’re just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different?

Why is it that Martin Luther King led the Civil Rights Movement? He wasn’t the only man who suffered in a pre-civil rights America, and he certainly wasn’t the only great orator of the day. Why him?

And why is it that the Wright Brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded… and they didn’t achieve powered man flight, and the Wright Brothers beat them to it. There’s something else at play here.

Golden Circle

About three and a half years ago I made a discovery. And this discovery profoundly changed my view on how I thought the world worked, and it even profoundly changed the way in which I operate in it.

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