The following is the full transcript of Imgur’s CEO Alan Schaaf’s TEDx talk: Breaking Outside of Your Friends List at TEDxWellington.
Alan Schaaf – Founder and CEO of Imgur
Five years ago, I created a website called Imgur, which is now one of the top 50 most trafficked websites on the internet. And I was helped by my involvement with online communities.
When I was growing up, I had a deep passion for computers and programming. I remember coming home from school, running up the stairs to my room and just being on my computer for the entire night until it was time for bed.
My mom could not understand what I was doing up there but I was essentially breaking my computer and then fixing it again. Over and over, trying to customize it to make it do what I wanted. Things like installing new parts, writing small programs to move files around. I even wrote a small program that shut down the computer as soon as it booted up.
Every time something went wrong, rather than bringing it in to be repaired, I would just search the internet for a solution. And almost every time, I would land upon a community forum where people were talking about the exact thing that I was trying to do. If I didn’t, then I would just post to a community forum to ask my question and then wait for an answer.
So what my mom didn’t know at the time was that I had actually discovered this world of anonymous strangers on the internet sharing knowledge with each other and helping each other out. And over time, I ended up learning more and more about my passion because of it.
So for the next few minutes, you will learn how the internet is changing how we think about community. It used to be an immediate social construct based on religion, education, race or ethnicity, it almost always included a geographic restriction. You interacted directly or physically with the communities to which you belonged.
But the internet allowed the development of communities that are increasingly unbounded. By breaking outside of our friends list, we have the ability to connect with social groups of any size at oftentimes a deeper level than what we can with the people around us.
So I started spending even more time on my computer when I found this game called World of WarCraft. It is a massive online computer game of millions of players. The whole point of the game is to get the best items. But in order to do that, you have to cooperate with as many as 30 players at one time to complete a task, which would usually take about 4 hours.
So after doing that for a while, I began to recognize the people I played with frequently. Each time I played, I would learn a little bit more about them. I would learn that some are students, some are teachers, some are husbands and wives playing together. They would tell me about their family and what they did that weekend, and all the new developments in their lives. It is almost impossible not to talk about these things because the game lasts practically all night.
So after months of playing, I realized that one thing I’d acquired aside from all the sweet items was a second family. So what I discovered from World of WarCraft was unlike anything I had seen before at that time. People weren’t just sharing knowledge with each other anymore, but they were connecting on a much deeper level and becoming friends. Communities like what I found in World of Warcraft consist almost entirely of strangers, located across the world, who come together because they share the same common interest and goals. Even if some of those goals are as silly as bringing down a boss in a computer game. Online communities give people the chance to create long-lasting relationships with other people on the internet.
So when I finally escaped World WarCraft, the next community I joined on the internet was on the website Reddit.com. In its simplest form, Reddit is just a site that allows you to share links. People submit links to interesting things they find on the internet so that people can visit them.
Each link is also posted into a category called a subreddit. So that’s a pretty simple idea but goes much deeper than that. Users of reddit or ‘redditors’, as we like to call ourselves, end up creating very thoughtful discussions in the comment section. We’re not just visiting the link, we’re talking about it and sharing our experiences and our opinions about the subject.
So each subreddit ends up turning into its own micro community around the subject. For example, I joined the dogs community on reddit after adopting my first puppy. Since no one in my immediate social group had a dog at the time, I chose to break outside of my friends list and rely on an online community of over 75,000 people for training tips.