Scott Galloway: Amazon, Apple, Facebook, And Google Should Be Broken Up (Transcript)

Scott Galloway

Here is the full transcript of Professor Scott Galloway’s Presentation on Amazon, Apple, Facebook, And Google Should Be Broken Up at IGNITION 2017 conference.

Introducing Speaker: Without further ado, Professor Galloway!

Scott Galloway – Founder, L2; Professor of Marketing, NYU

My name is Scott Galloway, I teach at NYU, and I appreciate your time.

I have 118 slides and 1800 seconds, 17 seconds per slide. So let’s light this candle.

I have two presentations, one is five minutes, it’s a summary of the presentation I was going to give, and then a 25 minute presentation on content, that I have never presented before. The reason I highlight that, it starts with my friend Henry Blodget has plausible deniability for what I’m about to say. This is the first and the last slide, every one of my 6200 students has seen in the grand strategy course I teach at NYU.

You can’t build a company with hundreds of millions of users, and billions in shareholder value, without appealing directly to a core instinct organ. So, let’s start with the big four, the brain.

Since we have come out of caves, we’ve taken advantage of our competitive advantage as a species, and that is we have very big brains. So big, that our bodies need to be expelled, from our mothers, because your brain becomes too big.

We’re born premature, and our brain is sophisticated enough to ask very complex questions, but not sophisticated enough to answer them. Will my kid be all right? We’ve all sent a prayer up into the universe. What is a prayer, a query, assuming there’s going to be some sort of divine intervention, that sees everything and send back the answer, will my kid be all right, symptoms and treatment of croup, think of everything you have typed into the Google query box, and you’re going to recognize you trust Google more than any priest, scholar, rabbi, coach, mentor, boss.

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Google knows if you’re about to get married. It knows if you’re about to get divorced. It knows what diseases you have. It knows what diseases you have exposed yourself to. Google knows more about you than any entity in your history past or present.

Let’s move further down the torso. Facebook is tapping into our need to love. One of the wonderful things about our species is that we not only need to be loved, kids with poor nutrition, and decent amounts of affection have better outcomes than kids with good affection, excuse me, with poor affection and good nutrition, but we need to love others.

When you decide to let your parents move in with you, your life expectancy goes up two to three years, new mothers do not die. The physical and mental nuance of caregiving is the most important thing for our species, in such that it literally releases a hormone, that clears out the bad cholesterol, and you get to stick around longer. The strongest signal of whether you’ll join the fastest growing demographic group, centenarians is how many people in your life simply put: do you love, moving further down the torso, more, more is built into us.

Again, since we emerged from caves too little was a terrible death of starvation. So, open your cupboards, open your closets, 10 to 100 times what you need. You rationally know, you have 10 to 100 times what you need, and the next feeling you have I need more, because the penalty for more is gluttony, maybe lethargy, maybe diabetes with a 20 or 30 year lag, but more for less is the original gangster business strategy, and typically the most valuable company in the world is the one that offers more for less. It’s the strategy of China. It was the strategy of Walmart, and now it’s Amazon, who is going to be the most valuable company in the world.

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