The Mystery of Storytelling: Julian Friedmann at TEDxEaling (Transcript)

Julian Friedmann

Here is the full text of author Julian Friedmann’s talk titled “The Mystery of Storytelling” at TEDxEaling conference. 

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My name is Julian Friedmann and I am an agent. And I’ll try to speak from an agent’s point of view.

Maybe they’ve never noticed, but agents are in the business of rejection. We reject a lot of people all the time. At my agency, we get 6,000 screenwriter requests every year. And we probably do not hire more than six a year. We know that there are millions of people who want to write, who want to tell stories, but we also know that, most of the time, what they write is not very good.

In fact, it’s extremely annoying. And I would like to try to demystify the process, for it seems that storytelling is somewhat mysterious. There are many experts, and they disagree deeply on many things. And we need to start looking at a really important question, which is: “Why is it so hard to write?” And the answer is, in part, why we have to remember that the story is much more about the audience than about the characters or the plot, and it’s much more about the audience than about who tells the story. I would even say that you can not teach storytelling.

I do not think it’s worth the writers to study this. I am involved in organizing writing courses, so I have to admit that I end up falling on that too. But I say this because I’ve worked with writers for 40 years. I was editor, publisher, agent, executive producer. I’m charmed by the writers and I have a lot of admiration for them.

It takes an incredible dose of courage to put your soul on paper and dealing with probably much less talented people, certainly much less creative, trampling their work. Usually the agents are despised. We have a bad reputation, which is no problem. Once, someone told me, “You’re a very good agent.” I said, “Do not tell people I want to be known as a nasty person.” Once they compared a good agent to a matchmaker, and a bad agent to a pimp. And we are trying to develop long-term relationships, but it is hard. There is a story in Hollywood about why scientists who do cutting edge research for cancer cure are now using agents instead of mice, and there are five reasons for that.

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The first is that people in California are crazy. The second is that the animal protection movements are behind scientists who use rats as guinea pigs. The third is that there are now more agents in California than rats. The fourth is that there is no way to get emotionally involved with an agent. And finally, there are some things that mice refuse to do.

Now I would like to talk about adultery, because writers need to be unfaithful. And, with all due respect to the religious people here, the Most Holy Trinity, adultery and the Holy Trinity For me, the Holy Trinity, in my life and in my work, is the writer, the characters and the audience. The writer lives with his characters for a long time, take care of them, after all he created them, and develops a kind of loyalty to them. But very rarely will you have contact with your audience.

Of course, if he succeeds, he will never know more than a minute proportion of it. She probably has very different prejudices and tastes than his. He probably will not want to know about her personal hygiene. Basically, he’s just there to amuse her, to let her on, to stir it up, and in so doing, then leave it. So your primary relationship has to be with your audience, not with their characters.

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