Here is the full text and audio of neuroscientist Henning Beck’s talk titled “What is a Thought? How the Brain Creates New Ideas” at TEDxHHL conference. In this insightful talk, Dr. Henning gives insights into thought processes and tells you how you can create new ideas.
Listen to the audio version here:
Henning Beck – Neuroscientist
What is an idea? What is a thought? And how do we think of these great and new ideas that are worth spreading?
My name is Henning Beck. I’m a brain researcher, and I want to show you what is going on in your mind when you use information to give rise to new thoughts.
And this is important because information is all around us. Many people think it all starts with data. Data, the resource of the 21st century.
Data is everywhere. Companies collect our data, we do data analysis and data correlation. But in fact, data itself is pretty simple: It’s just a collection of letters and numbers, signs you can process electronically, but have no meaning. And you can measure data, but you cannot measure an idea.
Because when are you really creative or innovative? When you have a thousand thoughts, only one, the real game changer. So, maybe information is more important.
We have so many tools nowadays to acquire information. We have smartphones, mobile devices, the internet everywhere. But never mix up information with having an idea or knowledge, because you can Google information, but you cannot Google an idea.