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Home » Apple Macbook Pro ‘Hello Again’ – Special Event October 2016 Keynote (Full Transcript)

Apple Macbook Pro ‘Hello Again’ – Special Event October 2016 Keynote (Full Transcript)

Tim Cook

Missed Apple’s ‘Hello Again’ event? Well, here is the full transcript of Apple Macbook Pro ‘Hello Again’ – Special Event October 2016 Keynote that occurred on October 27, 2016 at Apple Campus in Cupertino, California.

Listen to the MP3 Audio here: Apple Macbook Pro ‘Hello Again’ – Special Event October 2016 Keynote


Speakers at the event:

Tim Cook – CEO, Apple Inc.

Ryan Troy – TV Devices Global Lead, Twitter

Jen Folds – Senior Apple TV designer

Phil Schiller – SVP, Worldwide Marketing at Apple

Craig Federighi – SVP of Software Engineering, Apple

Susan Prescott – VP of Apps Product Marketing, Apple

Bradee Evans – Experience design manager, Adobe Photoshop

Karim Morsy, CEO of Algoriddim


[Video Presentation]

Tim Cook – CEO, Apple Inc.

Good morning. Good morning. Good morning. Good morning. Thank you. Thank you. I see a few iPhones out there. Thank you.

Welcome back to the Apple Campus and thank you so much for joining us this morning. I could not be prouder to share that video with you this morning.

Our teams work so incredibly hard to make all of our products accessible to everyone. And today, we’re launching a new accessibility website. It’s all about the accessibility features that we’ve designed and built right into our products. We believe that technology should be accessible to everyone. And we hope that this website becomes a great resource that people can use all around the world.

We believe that if people have access to our products, they can push humanity forward and change the world a bit in the process. It’s incredibly humbling to see the amazing things people do with our products every day.

We’ve got — Thank you.

We’ve got some great new products to share with you this morning and I’d like to start this morning with a few updates beginning with iPhone. Of course we just launched the iPhone 7 last month and people are loving it. We’ve had some incredible reviews like this one, which seems to say it all, “Unparalleled and a cut above anything in the industry.” I couldn’t have said it better myself.

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More importantly, the customer response has been very strong. iPhone 7 makes the things that you do every day so much better. And one of those very important things is taking great photos. Customers had been using the iPhone 7 camera and they are so excited they’ve been sending us some of the photos they’ve taken. I’d love to share some with you this morning. There’s some really beautiful ones like this one, as well as this. And this one. They are absolutely beautiful. And this is just a very small selection.

iPhone 7 takes incredible photos. But it’s not just about taking great photos. The fun is going back and enjoying them and sharing them with your friends and family. And we’ve made that much easier and much better with the new memories feature which automatically gives you new memories every day right from your photo library. This is a new feature, but despite that, already 400 million memories have been viewed and enjoyed by iPhone users. This is the best camera, the best photo experience and the best iPhone we’ve ever made.

iPhone 7 is powered by iOS 10, the world’s most advanced mobile operating system. And the reviews are in for iOS 10, and it’s official: iOS 10 is awesome, a 5 out of 5. I couldn’t have said that better either.

Customer reaction to iOS 10 has been phenomenal. In fact, in just over a month, over 60% of our customers are already using iOS 10. And in contrast, the other guys that shipped before iOS 10 are not even at 1% yet. And of course the reality is that most devices will never get this upgrade.

Now, earlier this week, we shipped an update to iOS 10, version 10.1, and it’s got some more cool new capabilities. Perhaps the best feature is portrait mode for the iPhone 7 Plus which offers a depth effect to your photos. So the person in the foreground is so sharp and there’s a beautifully blurred background. If you haven’t seen it, it’s awesome. And guess what, so many customers have been sending us some of the portraits they’ve taken, and I’m really pleased to share some with you this morning, like this one. And this one. And this one. And this one. The results are just stunning. It’s amazing you can do this.

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Now, if you haven’t checked out portrait mode yet with your iPhone 7 Plus, I encourage you to do it. It’s really awesome, this is a huge feature.

Also this week, Apple Pay kicked off in Japan with iPhone 7 and the Apple Watch Series 2. So now our customers in Japan can use their iPhone 7 and their Apple Watch Series 2 for transit and for making payments. This is a huge deal in Japan because every day, there’s over 160 million contactless transactions made. And we are offering the best experience by far.

Now we’ve also introduced support for transit in the Maps app with iOS 10.1. And this provides extensive coverage all across Japan and it has very detailed underground layouts, it’s really cool. And so we’ve included cool new features with this like local signs and fare comparisons which is far beyond what other folks are doing, so this is now the best and easiest way to get around in Japan.

The new Apple Watch has also gotten off to an amazing start, and watchOS 3 makes the watch experience so much simpler and faster. And we’ve been hearing the same great response from reviewers with the watch. Like Digital Trends who says, “The Apple Watch is the best smartwatch you can buy. It’s simply the best by far.”

And the Wall Street Journal which said, “It can help you on your path to becoming a healthier human.”

As you know, we designed the Apple Watch to be the ultimate device for a healthy life. And we’ve been working with Nike to provide the best running experience out there. Tomorrow, Apple Watch Nike+ is available, and we think runners around the world are going to love it.

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