Edited Transcript of International Speedway Corporation Q3 2014 Earnings Conference Call…
Company: International Speedway Corporation (ISCA)
Event Name: Q3 2014 Results Earnings Conference Call
Date: October 7, 2014 9:00 AM ET
International Speedway Corp Q3 2014 Earnings Call – Webcast audio
Operator: Good morning and welcome to the International Speedway Corporation 2014 third quarter earnings call. (Operator Instructions) As a reminder, this conference is being recorded Tuesday, October 7, 2014.
With us on this morning’s call are John Saunders, President and Dan Houser, Senior Vice President and Chief Financial Officer. After formal remarks a question and answer period will follow. The operator will instruct you on procedures at that time.
Before we start the company would like to address forward-looking statements that may be addressed on the call.
Forward-looking statements involve risks and uncertainties and assumptions. Actual future performance, outcomes, and results may differ materially from those expressed in these forward-looking statements. Please refer to the documents filed by the International Speedway Corporation with the SEC, specifically the most recent report on Forms 10-K and 10-Q which identify important risk factors which could cause actual results to differ from those contained in these forward-looking statements.
So with these formalities out of the way, I would like to turn the call over to John Saunders. John?
John Saunders – President
Thank you. Good morning and thank you for participating on today’s call. We are pleased to report sold results for our third quarter 2014.
Revenues increased approximately 11% driven by higher TV rights, the timing of an IndyCar event, and the consolidation of Motorsports Authentics. The chase for the NASCAR Sprint Cup has begun and the drama is building with the field of 16 challengers now narrowed to 12 contenders. Stay tuned through the upcoming weeks as NASCAR sets the stage for the most exciting season finale in its history at Homestead Miami’s Speedway in November.
During the quarter, we hosted four Sprint Cup Weekends and the IndyCar Finale at Auto Club Speedway which was conducted in the fourth quarter of 2013. Michigan hosted its second annual Faster Horses Country Music Festival to great success and paving the way for value building ancillary events across our business that can produce incremental EBITDA and cash flow.
Overall, admissions were strong considering the impact of inclement weather for the July event in Daytona. We continue to see encouraging signs of stabilizing attendance and positive impact from our capacity management initiatives with retention rates stabilizing or actually increasing for some events.
While we are still working our way through a tough market in Michigan, attendance was up for NASCAR and IMSA events at Watkins Glen and the standalone nationwide race at Chicagoland. Importantly, again this quarter, we saw a pleasing increase in the average ticket price driven my fans opting for higher price and value offerings.
So far, in the fourth quarter results have been mixed. While attendance was up for the cup event in Chicagoland, units were soft for Richmond and Kansas. It’s important to note we had a new date and inaugural night race in Kansas — at the spring race at Kansas and that we experienced solid attendance and average ticket price increases exceeding expectations. We believe that a good portion of the softness for the fall event was a demand shift to spring event.
Looking to the rest of the year, advance ticket sales and trends are encouraging. Talladega and Martinsville are on track to meet or exceed expectation, and we are optimistic that the Sprint Cup Phoenix and the season finale Homestead Miami events will reach sellout, great success indicators to the new championship format coupled with our capacity management initiatives and a relentless commitment to exceed our fans’ expectations.
TV ratings, as I discussed last quarter, this season have been challenged by inclement weather which has continually cycled week-to-week momentum that broadcasters believe is necessary to support healthy ratings performance. This quarter, we again experienced a negative impact to ratings with the Coke Zero 400 rain out here in Daytona.
Despite this erosion, NASCAR is pulling huge numbers when compared to other sports properties. Looking beyond the broadcast, NASCAR’s digital platform is experiencing explosive year-over-year growth. Coupled with an average of 5.4 million viewers per event, the overall consumption of the sport, particularly on race day, is promising, and we continue to see increases in key demographics, including Hispanic viewership and the 18 to 24 year old male demo.
We are now in the final segment of the broadcast season and of ESPN’s airing of NASCAR events. To date, we have been pleased with ESPN’s promotion of the new Chase format and remain optimistic we will see positive metrics as the Chase excitement builds.
On the corporate partnership front. We are pleased with how the year is progressing. At this point through fiscal 2014, we have agreements in place for approximately 97% of our gross marketing partnership revenue target. We have all 20 NASCAR Sprint Cup series event entitlements sold, and one remaining of our 15 NASCAR nationwide series event entitlement currently in negotiation. This compares well to last year at this time when we also had approximately 96% of our gross marketing partnership revenue targets sold and entitlements in place for all NASCAR Sprint Cup and NASCAR Nationwide events.