Microsoft Build 2014 Keynote Presentation Transcript – Day 1 (Full)

This year, Build 2014, an annual developer conference held by Microsoft, was held at Moscone Center in San Francisco from April 2 to April 4, 2014. Here is the Day 1 full keynote presentation of Build 2014 conference. 


Operator: Ladies and gentlemen, please welcome Executive Vice President, Operating Systems Group Terry Myerson.

Terry Myerson – Executive Vice President, Operating Systems

Good morning everyone. Good morning. Welcome to Build 2014. You know, just yesterday I was looking online and looked at Wikipedia, and I realized that it was 22 years ago that right here in Moscone Center, we had our first Microsoft developers conference. This is just an amazing tradition that we are all part of here today.

And so I asked myself what is the right way to kick off this conference. You know, I considered coming out chanting developers, developers, developers. For those of you that know me I would kind of like to do something like that. But it’s been done.

So then I considered coming out dressed like Scott Guthrie. But red is just not my color. So then I just decided to just be simple and straight and say, what motivates me and what motivates everyone you’re going to hear from today and everyone else that works in the platform teams at Microsoft, or contributes to the Microsoft platform is making your creativity come to life.

Every day we’re thinking how are we going to enable our developers to build the richest applications, to reach their customers in every corner of the globe whether they’re at home or at work or in their garage.

So who is here with us today? I mean this is just an incredibly impressive and diverse group. We look at the surveys you filled out on registration. And we know that some of the most impressive line of business applications have been built by the people in this room. Some of the most entertaining and fun games have been built by people in this room. Some of the most powerful web services on the Internet are represented here and everything in between, and online we’re expecting viewers from over 170 countries to join us. And something that I think that is just incredibly cool. Using our public translation APIs, everything we say on stage here today is going to be translated in real time for that online audience. So I think that’s pretty sleek.

Now without further ado, I figure we should just get started. So let’s kick off Build 2014.

[Video Presentation]

Operator: Ladies and gentlemen, please welcome Corporate Vice President, Operating Systems Group, Joe Belfiore.

Joe Belfiore – Corporate Vice President, Operating Systems

Good morning. Thank you. Good morning everyone. Welcome to Build. We’re obviously very excited to have you here in San Francisco. And just as the video said, your fans are waiting. And we were kidding about that. We think these are your fans because really it’s all of you that built value and created ton of what’s superb about the Windows ecosystem.

So I am Joe Belfiore. I’m now running a group for PC, tablet and phone within our operating systems team and it’s a great honor for me to be here and spend about the next 50 minutes with you, talking about some major updates for Windows.

In fact, today we’re announcing two things. Windows Phone 8.1 and our Windows 8.1 update. So I am going to start out by taking you through Windows Phone 8.1.

With Windows Phone, we set out to create an experience that’s inspired by people. One… an experience that gets you closer to the things and people that matter most in your life, one that’s a little bit less like technology and a lot more about you. And that’s why we believe that Windows Phone is the world’s most personal smartphone.

Now, with Windows Phone 8.1, this story gets a lot better. And that’s through not just a bunch of the software work that we’ve done, but also the wider range of hardware that you’re going to see showing up with Windows Phone 8.1.

At Mobile World Congress, we announced a range of new hardware partners that were all working on new phones. And in fact, today, we’re announcing two additional partners: Micromax and Prestigio.

Now, these companies are building phones, working with Qualcomm and with us through our reference design program, which is a lot of work that we’ve done in conjunction with Qualcomm to make it way easier and less expensive for companies to bring up new Windows Phone devices.

And at Mobile World Congress, we talked about the partners that were working on this, but we didn’t show any phones. And so I thought today we would bring a couple of new phones on stage here.

So what I have here in my left hand, Micromax, and in my right hand, Prestigio. So these are their real phones under development. These companies have worked with Qualcomm and with Longcheer Longcheer is an OEM that’s a device manufacturing partner. And these phones are up and running with Live Tiles and the software is in good shape and well underway. And you can expect to see all of these companies making progress on their engineering with Windows Phones to see that wide range of phone hardware.

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Now, I know one of the things that you’re all really interested in is getting a good look at the software. So let’s get to a demo of Windows Phone 8.1 software.

Okay, let me see here. All right. Now, I want to start out by showing you a few ways that we’ve made Windows Phone 8.1 more personal, more sort of tailored to the way you use the phone and better at expressing your personality.

The first thing I want to show is a way that we’ve tuned Windows Phone to help make you more efficient and give you a customized way to connect to the apps that maybe you haven’t pinned, and get some notifications about things that are happening, as well as get quick access to settings.

So I’m going to come up here and pull down from the top and show you our new action center in Windows Phone 8.1. Yes, thank you.

We know this is something that a lot of our users have been asking for, so here it is. And if you look down from the top, the first thing you’ll see is it shows you more detail about things like your actual battery percentage.

If I had dual SIM running on my phone… woops, I think I pulled the power cord out there. If I had dual SIM running on my phone, I’d see information about both of my SIMs with their name.

Up here, you’d see these four buttons are customizable quick settings. I can set whatever I would like. And down below are the notifications coming from all my apps.

And as app developers, we’re putting you in a position to really control what’s shown in those notifications through new APIs that give you control. And the user has great control as well because they can decide which apps should cause the phone to vibrate, or make a sound, or just show up in the action center and so on.

So as you see, I brought this down over the lock screen. It’s accessible wherever you are in the UI, really very convenient.

Now, the second thing we’ve done to make Windows Phone feel even more personal is a feature that lets you greatly personalize your lock screen. And I’m pretty sure this is something that none of you have seen before.

In Windows Phone 8, we had support for applications to set a background image behind lock. But in Windows Phone 8.1, we’ve implemented a new set of APIs for the lock screen which we’re using ourselves for a little while before we publish them all to you.

These APIs enable lock-screen experiences that are highly interactive and unique where the application can take over full control and really render whatever it would like.

As the first app to use these, we’ve been collaborating with Rudy Huyn. Do you all know Rudy Huyn? Star Windows Phone developer behind Wikipedia and 6Tag and 6Chat. And he’s been working with us to build out a first experience which we, Microsoft, are going to publish in the store in the coming months to give users a wide range of highly varied lock-screen themes.

So in this case, this is one that’s called Diagonal. And you can see, the app has got complete control over the lock screen. And when I move and touch, it shows the time and calendar and notification information in a unique way. And when I unlock, it unlocks.

And I’m actually going to come over here and switch to a different one to give you a sense for how widely varied these lock-screen experiences can be. I mean, the sky is the limit in terms of what all of you will be able to do with this creativity once it’s available.

Here, you can see my day of the week is displayed completely differently. The arrangement of things on the screen is different, and up here you see this cool sort of — this one is called Tokyo. These three balls all align very nicely when I pan right up to the top, and then it unlocks.

So there’s a wide range of possibilities here. And we think our end users will love the creative flexibility that will be possible with these new lock screens.

Now, third, of course, we’ve evolved the heart and soul of Windows Phone, the start screen. And so I am going to pan over here. And the first thing you’ll notice on my small device, with Windows Phone 8.1 users have the option to choose a high-density, lots of tiles layout where they get three columns of cross of tiles.

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And I’m going to jump in here to settings and go to the start and theme area where you can see down here, there’s an on/off switch for showing more tiles. I’ll leave that turned on. So that’s one way we’re letting users greatly customize their start screen.

But another thing we’re doing here is we’re letting people choose a background for start. So I’m going to choose background and go into the set of backgrounds that we’ve supplied. I like this one here with this cool, green texture, which matches my phone.

I’ll say Okay. And then you can see there, that photo has been selected. And now when I go back to start, voila, I have a really different and beautiful visual appearance for my tiles.

All of this is about making Windows Phone more personal and better able to fit your personality and look the way you want and give you customization because we think when a phone knows you, you have a better experience with it. There’s no other device that’s so personal.

In fact, along those lines, actually, one of the things that we spent a lot of effort on this past year is a new way — a new feature that makes Windows Phone very personal in an incredibly useful way.

So we’ve been working on this for a long time. We think it’s an experience you’re going to love, but rather than me describe it to you, I figure you should just watch as she comes to life.

(Video Presentation: Cortana)

Joe Belfiore – Corporate Vice President, Operating Systems

Well, here she is. I’m thrilled for you all to now meet our truly personal digital assistant for Windows Phone, and yes, her name is Cortana.

Hey, Cortana, do you like your name?

Cortana: Cortana? I love it. It’s certainly a lot catchier than “Microsoft Personal Assistant v.1 Service Pack 2 2014.”

Joe Belfiore – Corporate Vice President, Operating Systems

We thought so too. Any comments about how you look?

Cortana: Some things I resemble: A hula hoop, a doughnut, a halo.

Joe Belfiore – Corporate Vice President, Operating Systems

All right. Now, Cortana is powered by Bing. So since she understands the entire Internet, you could say she knows everything about the world.

But beyond what you’d expect from a mere search engine, Cortana also gets to know you. She’s always looking out for you and she keeps you closer to the things you care about most in the world and the people you care about most in the world.

So let’s take a look about how she actually looks and performs on a Windows Phone.

So I’m going to switch over to my Lumia 1520 here. And I’ll unlock my phone. And I want you to notice right there on the start screen, front and center, right here, I have a Live Tile for Cortana.

So of course Cortana has a Live Tile. And you can see she’s animating right there. And there’s a number of interests that I’ve already taught her about and the Live Tile is showing me this news and information. So that’s one way I might get to Cortana.

But Cortana also fully replaces the search function on Windows Phone. So whenever you push the search button, Cortana is there to help you do searches, find information or get things done.

So I’m going to go down here and touch the search button, and there’s Cortana. And you can see, she greets me, she looks a little excited to see me here on stage, and probably to see all of you. She says, “What’s on your mind?” And below that, you see she’s giving a bunch of suggestions for things that I might ask.

And these suggestions are actually personalized. If you watch them, sometimes she suggests things actually related to people that she knows about me, people that she knows that I know.

And one of the nice things you can do here is I’ll just touch this “see more.” So you get an overview of all the kinds of things Cortana can do.

Like a real personal assistant, she’s good at handling your communications and your calendar. She can make phone calls or send texts or schedule appointments, or take a note, give you a reminder. She’s also good at helping you learn things. She can do searches, tell you what music is playing. She knows the places you frequent, and so on, and so on.

So all of that is built right in. But we knew that if we really wanted to make Cortana the most personal and the most powerful digital assistant, that we needed all of you to help us make her better and better.


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