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Home » Most Leaders Don’t Even Know the Game They’re In: Simon Sinek (Transcript)

Most Leaders Don’t Even Know the Game They’re In: Simon Sinek (Transcript)

Here is the full transcript of Simon Sinek’s keynote talk titled “Most Leaders Don’t Even Know the Game They’re In” at John C. Maxell’s Live2Lead event in Atlanta, Georgia, October 7, 2016.

In this talk, author Simon Sinek argues that most leaders are not aware of the game they’re playing, and that they need to adopt a “start with the end in mind” mentality in order to be successful. He suggests that this will help them figure out the steps necessary to achieve their goals, and frustrate their competition.

Listen to the audio version here:


So I’m embarrassed that I have a career. I talk about things like trust and cooperation, and there should be no demand for my work. But the fact of the matter is there is demand for my work, which means that there’s an opportunity. It means that trust and cooperation are not yet standard in our organizations, and yet they should be, and we know that, which is why we’re looking for ways to bring those things to our organizations.

So I thought I would do something a little different today. You know, when you’re speaking to tens of thousands of people and you have the opportunity to share a message, of course most rational people would say, let’s go with something I’ve talked about lots of times and I’m really good at, but I’m not normal, so I’m going to do something completely new, and I hope this works out.

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