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Home » Transcript: Charlie Kirk’s Interview on The Dr. Jordan B. Peterson Podcast

Transcript: Charlie Kirk’s Interview on The Dr. Jordan B. Peterson Podcast

Read the full transcript of political activist and author Charlie Kirk’s interview on The Dr. Jordan B. Peterson Podcast, on April 29, 2025.

Introduction and Background

DR. JORDAN B. PETERSON: I’m talking to Charlie Kirk. And Charlie came out of nowhere 10 years ago and built the world’s most influential organization of young conservatives. And he did that from scratch. He did that by going to universities, pretty much single handedly, setting up card tables, offering to discuss and debate all the issues that weren’t being discussed and debated in these places, set up for exactly that reason, and iterating as he grew, establishing conservative clubs on campuses all across the United States, building a grassroots organization, learning how to debate despite the fact that he hadn’t gone to college, and actually playing the role on campus colleges that the professors in the classes were supposed to play.

And so why watch my discussion with Charlie? Well, to learn who he is, to listen to how he did this. You know, he had a vision and calling, and he found his way and made it spectacularly successful while he was still very young, and has ended up playing a very significant cultural role, transformative role that is by no means over. And so I think the podcast is interesting in and of itself because the story is so compelling, but it also contains many lessons, you might say, for those who are searching for a productive, adventurous, romantic way forward.

So join me in my discussion with Charlie Kirk, founder and leader of Turning Point USA, the world’s largest conservative youth organization.

The Cookie Inflation Story

So I’ve got a gotcha question for you. So now, now you’re warned. So you know that Robert F. Kennedy and Mehmet Oz, and I suppose Jay Bhattacharya too, are all hands on deck to restore American health. And that likely the biggest problem that’s confronting us is insulin resistance.

CHARLIE KIRK: I agree with that.

DR. JORDAN B. PETERSON: Too much. Way too much sugar and obesity and all that goes along with it. But insulin resistance just. It’s just devastating. It makes you old. It makes you diabetic. It’s terrible. It interferes with your cognition. It increases the probability that you’ll get Alzheimer’s. And that’s all linked to carbohydrate excess intake. Right? You agree with all that?

CHARLIE KIRK: I agree with that.

DR. JORDAN B. PETERSON: And yet, when you were in high school, one of the first things you did to begin your political career was agitate for a what? Reduction or stabilization of the price.

CHARLIE KIRK: We were against cookie inflation.

DR. JORDAN B. PETERSON: Yeah. So looking back from your position of wisdom 13, 14 years later, what do you have to say to the American public about cookie advocacy?

CHARLIE KIRK: What I should. I should have been advocating for, you know, reduction in the hamburger or steak prices. You see, that would have been a much better health approach. But all kidding aside, the funny undercurrent of that is that’s kind of what started my political advocacy.

DR. JORDAN B. PETERSON: I know, I know.

CHARLIE KIRK: It is hilarious. I kind of look back even, you know, just 13 years ago when, you know, cookie prices were the number one, you know, concern. This was before DoorDash is for all that. And I look at these high school kids now, but they’re able to order into high school. They have entire cubby rooms of, like, half of the high school class that is just getting takeout.

So in our high school in the suburbs of Chicago, the biggest thing was these basically homemade cookies that nearly tripled in price over the course of a year. So we started Students Against Cookie Inflation, which was a rather righteous effort, I might say.

Early Political Development

DR. JORDAN B. PETERSON: How old were you?

CHARLIE KIRK: I was at that time 16, 17 years old.

DR. JORDAN B. PETERSON: 16. And how. How much before that do you think your interest in the political developed?

CHARLIE KIRK: Definitely had an interest. I would. First, I’d say I was really fascinated by American history. Why? We were a great country. It was hard to not be politically oriented or opinionated based on the time that I grew up in, understand the time and place. When I was in eighth grade, this guy named Barack Obama came onto the political scene from Chicago, and everybody had an opinion about him. In fact, he became.

DR. JORDAN B. PETERSON: Where were you at the time?

CHARLIE KIRK: I was in the suburbs of Chicago.

DR. JORDAN B. PETERSON: Okay.

CHARLIE KIRK: So Wheeling, Arlington Heights area.

DR. JORDAN B. PETERSON: Yeah. Okay.

CHARLIE KIRK: And Obama was a homegrown, which he really wasn’t, but he was, you know, a senator from Illinois, a homegrown, almost quasi messianic political figure. I mean, you remember how it captured The Nation Times 10 in the Chicagoland area. Remember, Obama did his victory speech in Grant Park in downtown Chicago. That’s where he celebrated his victory in 2008.

And so it was just an all encompassing, almost, you know, political moment where it was, it was at very high social cost to be disagreeable with the rise of Obama in 2008. And mind you, I was a seventh or eighth grader at the time, actually going into ninth grade. And so I decided at my very best to push back. Oh, really? Is he going to fulfill all these promises? Is he really going to be able to bring utopia? And admittedly I was rather clumsy and shallow in my capacity to be able to articulate those beliefs, but I had something in me that wanted to push back against the, the orthodoxy of the time.

First Meeting and Conservative Development

DR. JORDAN B. PETERSON: Okay, I met you.