Apple CEO Tim Cook Keynote at WWDC June 2013 Conference Transcript

Tim Cook

Apple CEO Tim Cook delivered keynote address at WWDC June 2013 Conference…Below is the full transcript of the event…


Tim Cook – CEO, Apple Inc.

Thank you. Thank you… I’m really glad you like that. Those words mean a great deal to us, and you’ll see that reflected throughout the show today.

Welcome to the Worldwide Developers Conference. You’re going to have incredible week. This is our 24th WWDC. It’s the longest running developer conference that we’re aware of.

It’s truly worldwide. We have attendees this morning from over 60 countries and two-thirds of the people in the audience today are here for the first time.

No hazing from the upperclassman. We’ve got a great week planned for you with over 100 sessions and over 120 hands-on labs so you can bring in your code, get some help tuning it or get just about any question answered.

We also have over 1,000 engineers here this week, so grab them, make use of them, they’re here to help. But don’t ask them about future roadmaps.

Now, the Developer Program is incredibly vibrant. We have over six million registered developers with one and a half million of those added in the last year alone. Demand for this show has never been greater. We sold out in just over a minute.

I’m really sorry we couldn’t accommodate everyone. This is the biggest venue that we can get. But we are posting sessions online everyday so that developers can follow us remotely.

I’d like to get started this morning with the few updates beginning with Apple retail. Of course, our retail stores are the best place to discover and explore our products, and over a million people per day did that last year. It’s phenomenal.

Our stores are filled with our colleagues who work at our stores because they’re passionate about how Apple technology can enrich people’s lives. Our stores had become integral parts of the communities that they serve. Tens of thousands of school kids pick their local Apple Store as the destination for their annual field trip. And millions of customers come to our stores for personal training so that they can learn to get the most out of their Apple products.

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We now have 407 stores around the world. We’re operating in 14 countries. And we’ve recently opened this beautiful store in Berlin. It is really awesome. It’s in a 100 year old building. It was originally one of the first theaters in Berlin. We’ve painstakingly honored the history of the building by restoring the facade and the original theater, and added some classic Apple touches along the way. The theater is integral to the building but separate from the store, and we’ll be hosting many events throughout the year for the communities from music to films and more.

We had our signature crowds at the opening. And we were so excited about this opening, we made a video and I’d like to run it for you this morning.

[Video Presentation]

That’s Berlin. It’s a fantastic store in a great location. Only Apple could do this. Now we also have some pretty great digital stores. And I know this is incredibly important to those of you in the audience. The App Store celebrates its 5th birthday next month. Nothing like the App Store existed before and it has fundamentally changed the world. Customers love the buying experience and they love your incredible apps. And they’ve now downloaded 50 billion apps. This is phenomenal.

That’s a lot of zeros and a truly staggering number for less than five years. Thanks to you, we now have 900,000 apps in the store and the catalog is very active, 90% of those are downloaded each month. We have 375,000 apps that have been designed for iPad to take advantage of the full beautiful canvas that still compares to just a few hundred from those other guys. And we have 575 million accounts. These are — most of these accounts have credit cards and one-click buying so it’s simple and elegant to buy your apps.

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