Title: Apple Keynote – iPhone 5, iPod & iTunes 11 – Special Event September 2012 (Full Transcript)
Event Date: September 2012
Tim Cook – CEO, Apple Inc.
Phil Schiller – SVP, Worldwide Marketing, Apple Inc.
Rob Murray – Executive Producer, EA Studios
Jeff Robbin – Vice President of iTunes, Apple Inc.
Eddy Cue – SVP, Internet Software and Services, Apple Inc.
Greg Joswiak – VP of iOS and iPhone Marketing, Apple Inc.
Tim Cook – CEO, Apple Inc.
Good morning. Good morning. Good morning. Good morning, thank you. Thank you, thank you. Thank you.
Thank you for coming this morning. We’ve got some really cool stuff to show you. It’s an amazing time at Apple, an extraordinary time and I’d like to show you some of the things going on, I’ll start with a few updates beginning with Apple Retail.
This is a beautiful store in Barcelona. It’s on the Passeig de Gracia which is a great location in Barcelona. We spent two and a half years working every detail of the store, getting everything exactly right. We used limestone from a local quarry to restore it and modernize it. No one would have done this but Apple.
Here’s a picture of the interior. It’s absolutely gorgeous. It’s now one of our largest stores in the world. It has a signature glass staircase and the opening had a signature crowd. All right. Thank you.
Our customers in Barcelona love this store. It’s the perfect place to explore and discover Apple’s latest products. Now these photos don’t quite capture the energy and the enthusiasm that we saw at the opening, but we prepared a video and I’d like to run it for you this morning.
Our stores offer the best buying experience and the best customer service on the planet. We now have 380 stores around the world, we’re operating in 12 countries. We’ll enter our 13th country on Friday, opening our very first store in Sweden and we’re excited about that.
We welcomed 83 million visitors to our store last quarter. That’s almost 1 million people per day and several days were significantly higher than that. It’s absolutely amazing. So that’s a brief update on Apple Retail.
Now on to the Macintosh. We’ve had a very busy summer for the Mac. We launched Mountain Lion in July. Mountain Lion is the 9th major release of the world’s best desktop operating system and the very first with iCloud built right in. The reviews had been fantastic.
PC Magazine said, “Once again OS X takes the prize as the world’s best consumer operating system.” And more importantly, our customers have responded. They’ve downloaded 7 million copies of Mountain Lion making it the fastest selling OS X of all time.
Also earlier this summer, we launched the new MacBook Pro with a radically thin and light design and a stunning retina display. It is the best Mac we’ve ever made. And our customers have responded to this. Together with MacBook Air, our notebooks now rank number one in the US in market share for the last three months. This is incredible. With July being 27%.
Now this isn’t just the momentum of a few months. In fact, over the last year, the Mac has significantly outgrown the PC. And it’s not just the last year. In fact for the last 6 years straight, the Mac has grown significantly faster than the PC. So that’s the Mac, we’re really happy with how we’re doing with the Macintosh.
Now the iPad, the iPad is driving the post-PC revolution at a breathtaking pace. Our latest iPad which has a stunning retina display, a super fast A5 chip and LTE was announced in March and the reviews had been phenomenal. Here’s one from Ed Baig of USA Today. “The new iPad snatches the crown from its predecessor as the finest tablet you can buy.” And our customers have responded to this.
Just last quarter, we sold a whopping 17 million iPads setting an all new record for iPad sales. Now, to put this achievement in some perspective, we sold more iPads than any PC manufacturer sold of their entire PC lineup. Yes, we are in a post-PC world. Now this brings our total to 84 million units which is absolutely shocking when you think that this is a product category that didn’t even exist two and a half years ago.
Now, our competitors have taken note of this. And over the last year, they’ve launched hundreds of tablets to compete. And so, how has iPad fared in this period of time? Well, if you look at the last — a year ago, iPad had a 62% market share. So what happened over the last year with hundreds of new tablets coming to market? Well, the latest data shows iPad with 68% share. It actually went up. And the gap is even more staggering when you look at usage statistics.
iPad accounts for 91% of the web traffic of all tablets. Now, I don’t know what these other tablets are doing. They must be in warehouses or on store shelves or maybe in somebody’s bottom drawer, you know. Now, iPads are being used everywhere by everyone, from consumers to educators, to students and even enterprise. As an example, almost all of the Fortune 500 are testing, are deploying iPad, and they’re investing in custom apps. This is something none of them do on the PC. Apps like this one from GE Capital which helps them manage the business on a real time basis, or this one from Mayo Clinic which helps thousands of doctors deliver better patient care, or this one from Ducati which helps dealers custom configure bikes for their very lucky customers.
Now of course the App Store is the place for all of us. It’s the most vibrant app ecosystem on the planet. And we’ve recently crossed 700,000 apps in the store with — And 250,000 of those have been specifically tailored for iPad to take full advantage of the larger beautiful canvas.
Now, there’s something in the App Store for everyone. And believe or not, every app seems to have its fan, or fans. In fact, 90% of the apps that I just showed you, the 700,000, are downloaded each in every month. And the average customer now is using over 100 apps. The App Store has been an absolute revolution. It’s phenomenal.
And together, with the incredible products, these have helped us achieve another huge milestone. Last quarter, we sold our 400 millionth iOS device. This is amazing. No one could have predicted this. Now, today, we’re taking it to the next level making a huge leap. We have some very exciting news to tell you about iPhone. And to do that, I’d like to invite Phil Schiller to take you through it. Phil?