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Home » Apple Keynote iPhone 5 – Special Event September 2012 (Full Transcript)

Apple Keynote iPhone 5 – Special Event September 2012 (Full Transcript)

Title: Apple Keynote – iPhone 5, iPod & iTunes 11 – Special Event September 2012 (Full Transcript)

Event Date: September 2012

Speaker (s):

Tim Cook – CEO, Apple Inc.

Phil Schiller – SVP, Worldwide Marketing, Apple Inc.

Rob Murray – Executive Producer, EA Studios

Jeff Robbin – Vice President of iTunes, Apple Inc.

Eddy Cue – SVP, Internet Software and Services, Apple Inc.

Greg Joswiak – VP of iOS and iPhone Marketing, Apple Inc.

Tim Cook – CEO, Apple Inc.

Good morning. Good morning. Good morning. Good morning, thank you. Thank you, thank you. Thank you.

Thank you for coming this morning. We’ve got some really cool stuff to show you. It’s an amazing time at Apple, an extraordinary time and I’d like to show you some of the things going on, I’ll start with a few updates beginning with Apple Retail.

This is a beautiful store in Barcelona. It’s on the Passeig de Gracia which is a great location in Barcelona. We spent two and a half years working every detail of the store, getting everything exactly right. We used limestone from a local quarry to restore it and modernize it. No one would have done this but Apple.

Here’s a picture of the interior. It’s absolutely gorgeous. It’s now one of our largest stores in the world. It has a signature glass staircase and the opening had a signature crowd. All right. Thank you.

Our customers in Barcelona love this store. It’s the perfect place to explore and discover Apple’s latest products. Now these photos don’t quite capture the energy and the enthusiasm that we saw at the opening, but we prepared a video and I’d like to run it for you this morning.

[Video Presentation]

Our stores offer the best buying experience and the best customer service on the planet. We now have 380 stores around the world, we’re operating in 12 countries. We’ll enter our 13th country on Friday, opening our very first store in Sweden and we’re excited about that.

We welcomed 83 million visitors to our store last quarter. That’s almost 1 million people per day and several days were significantly higher than that. It’s absolutely amazing. So that’s a brief update on Apple Retail.

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