Apple Keynote iPhone 5 – Special Event September 2012 (Full Transcript)

Tim Cook

Title: Apple Keynote – iPhone 5, iPod & iTunes 11 – Special Event September 2012 (Full Transcript)

Event Date: September 2012

Speaker (s):

Tim Cook – CEO, Apple Inc.

Phil Schiller – SVP, Worldwide Marketing, Apple Inc.

Rob Murray – Executive Producer, EA Studios

Jeff Robbin – Vice President of iTunes, Apple Inc.

Eddy Cue – SVP, Internet Software and Services, Apple Inc.

Greg Joswiak – VP of iOS and iPhone Marketing, Apple Inc.

Tim Cook – CEO, Apple Inc.

Good morning. Good morning. Good morning. Good morning, thank you. Thank you, thank you. Thank you.

Thank you for coming this morning. We’ve got some really cool stuff to show you. It’s an amazing time at Apple, an extraordinary time and I’d like to show you some of the things going on, I’ll start with a few updates beginning with Apple Retail.

This is a beautiful store in Barcelona. It’s on the Passeig de Gracia which is a great location in Barcelona. We spent two and a half years working every detail of the store, getting everything exactly right. We used limestone from a local quarry to restore it and modernize it. No one would have done this but Apple.

Here’s a picture of the interior. It’s absolutely gorgeous. It’s now one of our largest stores in the world. It has a signature glass staircase and the opening had a signature crowd. All right. Thank you.

Our customers in Barcelona love this store. It’s the perfect place to explore and discover Apple’s latest products. Now these photos don’t quite capture the energy and the enthusiasm that we saw at the opening, but we prepared a video and I’d like to run it for you this morning.

[Video Presentation]

Our stores offer the best buying experience and the best customer service on the planet. We now have 380 stores around the world, we’re operating in 12 countries. We’ll enter our 13th country on Friday, opening our very first store in Sweden and we’re excited about that.

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We welcomed 83 million visitors to our store last quarter. That’s almost 1 million people per day and several days were significantly higher than that. It’s absolutely amazing. So that’s a brief update on Apple Retail.

Now on to the Macintosh. We’ve had a very busy summer for the Mac. We launched Mountain Lion in July. Mountain Lion is the 9th major release of the world’s best desktop operating system and the very first with iCloud built right in. The reviews had been fantastic.

PC Magazine said, “Once again OS X takes the prize as the world’s best consumer operating system.” And more importantly, our customers have responded. They’ve downloaded 7 million copies of Mountain Lion making it the fastest selling OS X of all time.

Also earlier this summer, we launched the new MacBook Pro with a radically thin and light design and a stunning retina display. It is the best Mac we’ve ever made. And our customers have responded to this. Together with MacBook Air, our notebooks now rank number one in the US in market share for the last three months. This is incredible. With July being 27%.

Now this isn’t just the momentum of a few months. In fact, over the last year, the Mac has significantly outgrown the PC. And it’s not just the last year. In fact for the last 6 years straight, the Mac has grown significantly faster than the PC. So that’s the Mac, we’re really happy with how we’re doing with the Macintosh.

Now the iPad, the iPad is driving the post-PC revolution at a breathtaking pace. Our latest iPad which has a stunning retina display, a super fast A5 chip and LTE was announced in March and the reviews had been phenomenal. Here’s one from Ed Baig of USA Today. “The new iPad snatches the crown from its predecessor as the finest tablet you can buy.” And our customers have responded to this.

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