Asher Yaron
Full text of What You Didn’t Know About Coffee by Asher Yaron at TEDxUbud event.
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TRANSCRIPT:
Who drank coffee this morning? Yes! You, and hundreds of millions of others like you around the world. Which makes coffee arguably the most important discovery in the history of humankind.
Today, coffee is the second largest traded commodity in the world, second only to crude oil.
It’s the second most popular drink in the world. Water is number one — and it’s been credited with ushering in the age of enlightenment. Yet, 95% of the roasted coffee in the world is 100% old, stale and dead.
Coffee once roasted is a fresh, living food, and loses its vitality, and dies in about a week. And it doesn’t matter if it’s vacuum sealed, nitrogen flushed, or any other fancy packaging process, nothing can prevent its death. And storing it in the refrigerator or freezer, does more harm than good.
So, there are varying legends of how coffee was first discovered.
What we do know, is that coffee’s early usage held a mystical and spiritual importance among many cultures. Initially, coffee was prepared and consumed as part of religious ceremonies. Monks used it to stay awake at night during long periods of prayer, and to attain higher states of consciousness. They were drinking coffee prepared like this.
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