Julian Treasure, a sound consultant and chair of the Sound Agency, a firm that advises worldwide businesses — offices, retailers, hotels — on how to use sound, on how to speak so that people want to listen. Following are transcript and summary of the TED Talk presentation.
Listen to the MP3 Audio here:
The human voice — it’s the instrument we all play. It’s the most powerful sound in the world, probably. It’s the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak, people don’t listen to them. And why is that? How can we speak powerfully to make change in the world?
What I’d like to suggest, there are a number of habits that we need to move away from. I’ve assembled for your pleasure here 7 deadly sins of speaking. I’m not pretending this is an exhaustive list, but these seven, I think, are pretty large habits that we can all fall into.
First, gossip. Speaking ill of somebody who’s not present. Not a nice habit, and we know perfectly well the person gossiping, five minutes later, will be gossiping about us.
Second, judging. We know people who are like this in conversation, and it’s very hard to listen to somebody if you know that you’re being judged and found wanting at the same time.