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Home » Ten Meters of Thinking: The ABC of Communication by Paul Hughes (Full Transcript)

Ten Meters of Thinking: The ABC of Communication by Paul Hughes (Full Transcript)

Paul Hughes at TEDxInnsbruck

Full text of Paul Hughes on Ten Meters of Thinking: The ABC of Communication at TEDxInnsbruck conference. 

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TRANSCRIPT: 

Success is not a point. Success is a path. I’m Irish, and in the Celtic symbolism there are many symbols that refer to a journey and a path. One of them looks like this. It says unity. Everything is connected. And it says eternity. That no matter where you begin you’ll always come back to the same place.

Today I’d like to talk to you about a path, and some of the qualities along that path. And I’m going to do this across ten meters of paper, which I call ten meters of thinking.

Now, before you go into a deeper state of learning, I’d like to tell you a little bit about Irish logic. Irish logic: This here as you can clearly see is Patrick Murphy. Patrick Murphy on Monday night, went out and had ten whiskeys and a Cola. Now on Tuesday morning, he woke up with a terrible hangover. So, on Tuesday night he had ten whiskeys and a Cola. Wednesday morning, he wakes up with a terrible hangover. So on Wednesday night he goes out and has ten Bacardies and a Cola. Thursday morning waking up with a terrible hangover, he says, “That’s it. No more Cola for me.”

Absolutely correct.

Clearly, it is Cola that is the problem. It’s completely logical. In fact, you would have to say you need to be illogical to be Irish.

Now, this of course is where unfortunately many businesses are today. We have to look beyond the obvious to find the root cause.