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Home » 6 Communication Truths That Everyone Should Know: Antoni Lacinai (Transcript)

6 Communication Truths That Everyone Should Know: Antoni Lacinai (Transcript)

Here is the full text and summary of communication expert Antoni Lacinai’s talk: 6 Communication Truths That Everyone Should Know at TEDxVasa conference. In this age of digitalization, are we at risk of losing our analog communication skills? This talk by Antoni explores that pertinent question in some detail.

Listen to the MP3 Audio here:


Antoni Lacinai – Communication Expert

Friends, I have a confession to make: I sometimes do stupid, stupid things.

For instance, when I’m at home, having made dinner for the family, and I want my kids to join us, I bring out the phone and send them a message: “dinner is ready.” This is really embarrassing, because they are not in another part of the city, they are in their rooms: 15 steps from where I’m standing.

And I can see on your face, you realize as well, as I do, that this is a crazy stupid behavior, but I still do it. Why?

You know why? Because I’m lazy, and it’s so easy.

Wouldn’t you agree that it’s much easier to inform than to engage? That it’s much easier to pretend that you’re efficient, when you’re just adding to the digital noise? And I should know better.

For the last 25 years, I’ve been studying the success factors of analog communication in an even more digital world. Things like, what you say, how you sound, how you look, how you listen, and also skills you need if you want to achieve results, when you cooperate, when you sell and when you lead.

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